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Ranking 2025
2024 Rank
#109Agency Partners 2025
The Work
Google looks to be more accessible
Google spark talk about A.I. with Douglas Coupland
Newspapers go blank to pressure Google and Facebook
Tech in Action: YouTube puts people in solitary confinement
In the News
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Lululemon rewrites the playbook for AI-powered performance marketing
Lululemon is setting the gold standard for AI-powered performance marketing. Using AI-centric strategies, the brand realized a boost in return ...
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2024 Google Search Honours Awards: Winners revealed for best in AI-powered Search marketing
Google Search Honours Awards 2024 host, search strategy lead at Google Canada, Aidan Wilks, kicks off the celebration at Evergreen ...
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And the Google Search Honours Awards finalists are…
Returning for a second year, the program recognizes Canada's best AI-powered search marketing campaigns for 2024.
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Solving for speed and scale: Google’s AI-powered tools help advertisers drive business results.
Between changing consumer trends and technological advances, the digital advertising landscape is getting more complex. The proliferation of channels, devices ...
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CMDC and ACA raise concerns about Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost could be passed on to media agencies and advertisers.
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Are marketers ready for the future?
Brand leaders grapple with FOBO (Fear of Better Options or Becoming Obselete) when it comes to AI.
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Canadian Tire claims top local honours in 2024 Leger Reputation survey
Google once again claims the top spot overall.
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Media execs react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
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2023 Media AOY Silver: Innovation fuels UM
How the agency uses planning tools and data to identify trends and sentiments.
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Google reveals Search Honours Award Winners
Mindshare and QuickBooks among top agencies and marketers recognized for their 2023 AI-powered Search campaigns.
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Google Search Honours Awards shortlist announced
The platform celebrates the best AI-powered SEM campaigns of 2023
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Canada’s going grey. Now what?
From the C-Suite newsletter: Haircare brands are using data to keep up with an evolving market.
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Campbell’s and CDSS campaigns win Best of Show at MIAs
A total of 19 agencies were recognized for their media innovation on Thursday.
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Google Canada hires Laura Pearce as head of marketing
Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.
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Creative Report Card 2021: FCB will stop at nothing
How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.
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Which ads did Canadians watch most on YouTube?
Canadian work took six spots on this year's top 10 list, which shows celebrities and humour still have drawing power.
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Black Friday searches trump Cyber Monday queries heading into holidays
Canadians also still shop in-store more than than online, according to Google research.
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What marketers need to know after Google I/O
The tech giant's annual conference highlighted wider uses for AI and plans to crack down on cookies.
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Strategy Tech’s most read stories of 2018
From smart homes to helping meet adoption hurdles, here's what our readers were most interested in this year.
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Google unveils top searches heading into Black Friday
The tech company crunched the data to show which brands are on Canadians' minds.
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Gadget Tracking: Assistant and Alexa get more useful
Plus, Huawei is looking to enter the AR and personal assistant spaces in North America.
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Gadget Tracker: How many people are buying an Apple Watch?
Plus, Waymo gets one step closer to self-driving cars.
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Google brings image recognition to search
Google Lens functionality in Image Search will allow users to hunt down products with nothing more than a picture.
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Gadget Tracker: Google adds a screen to Home
Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.
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Shopper habits heading into the holiday season
New research by Google includes insights into how consumers shop during the busy retail season.
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Telus and Koodo launch on Google Assistant
The telco expands its account management options to a new voice platform.
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GE Appliances gets on Google Assistant
The company builds control of its connected appliances directly into the AI-powered platform.
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A look at smart speaker adoption in Canada
Media Technology Monitor gets a look into how the young category is growing and who is leading the market.
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Tech in Action: Ok Google, let’s play a round of golf
The company turns its Home smart speaker into a caddy to show what it's capable of.
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Swiss Chalet brings ordering to Google Assistant
The restaurant continues to expand its mobile options with the addition of voice commands.
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Google I/O announcements to pay attention to
How the tech giant is building AI into even more of its products and services.
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Google and Target tested a voice-activated coupon
A pilot program shows how easy it could be to issue, find and redeem discounts on voice platforms.
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Google launches new AI-backed voice tool
Cloud Text-to-Speech can help developers build more natural voice-powered interactions into apps and services.
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Up to the Minute: McMillan acquires Fancy Boys
Plus, Clear Motive renews with Honda and Valvoline, Google unveils AMP Stories and more news you may have missed.
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Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
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Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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ARCore expands the boundaries of AR
How the scale of Google's new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.
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Tech in Action: Amazon’s fashion-forward play
The online retail giant taps into machine learning's potential for clothing design.
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Start thinking about your screen-less presence (column)
Mitch Joel gives brands the questions they should be asking in a voice-centred market.
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Walmart and Google partner on voice-powered shopping
The deal aims to help the retail giant close the gap on Amazon's early lead in voice.
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Ad-focused budgets threaten engagement: column
Cameron Wykes says spending won't save brands that don't adjust to the new realities of customer engagement.
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Environics wins Google
The tech giant moves from Media Profile to a new shop, which will handle its media relations and public affairs.
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Working together to escape Dunkirk
Jam3 and Warner Bros. create a co-op VR experience to promote Christopher Nolan's latest film.
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Google brings DeepMind to Edmonton
The AI research lab's first international location aims to take advantage of local academic expertise in deep learning.
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Dentsu Aegis advances new talent’s tech chops
Partnering with Google on an internship program aims to bring innovative thinking into its agencies from the bottom up.
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Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
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What you need to know from Google I/O
Three major AI and personal assistant developments to come out of the tech giant's annual developers conference.
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Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada's claim as a leader in the space.
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Tech in Action: Levi’s smart jacket
The first piece of clothing made with Google's Project Jacquard controls a range of functions with only a few gestures.
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Brands of the Year 2016: Superwoman Singh
How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.
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How does ego impact payment tech?
A study suggests adoption of new tech depends less on your age and more on emotional considerations.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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PR AOY Bronze: Media Profile’s winning partnership strategy
The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.
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Up to the Minute: New creative leads at Cummins
Plus: Brad picks up work for Bombardier and more news you might have missed.
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Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.
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Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.
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Up to the Minute: Green Giant’s new ho-ho-home
Plus: Omnicom's new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.
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Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
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Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what's to come.
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How are Canadians buying for back-to-school?
As the busy retail time of year draws to a close, we look into some seasonal stats.
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Google launches new holding co Alphabet
Restructuring will separate web and ad services from the company's more ambitious tech and investment arms.
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Back-to-school shopping by the numbers
Google data reveals whether consumers are visiting more or fewer stores, plus the role of mobile.
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How top brands bet on YouTube
New analysis by Google and Pixability shows investment and engagement with brands' YouTube content is rising.
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Is your brand trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most.
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Which brands are meaningful for Canadians?
Havas Media's new report suggests many consumers wouldn't care if most brands disappeared altogether.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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First speakers announced for Lions Innovation
A new "festival within the festival" and data-focused award bring more tech and digital programming to Cannes.
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Who’s winning the online popularity contest?
Analytics company Infegy ranks the 50 most popular brands online.
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Mobile lessons from unlikely sources
Google Canada's Adam Green on how traditional brands can win in an increasingly mobile-centric world.
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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Fuelling a Playground
Ottawa-based Fuel is the latest agency to jump on the "incubator within an agency" train, launching a new division dedicated to playing with cool techy toys.
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Googling 2015
Want to stay ahead of the creative game this year? Google's Mike Halminen lays out where the industry is going.
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Google hires a CD
The tech giant has brought in Michael Halminen, former SVP/CD from MacLaren McCann, to help bolster ties with agencies.
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Bottling optimism
Do you see opportunity, or uncertainty and despair? Tony Chapman on how to find your "O Factor."
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Yet another Grand Prix for Leo Burnett
The agency and P&G can add another big win to their trophy case, picking up top honours at last night's Epica awards.
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Researching research
Using Google's Consumer Barometer, we check out when and how Canadians investigate their future purchases.
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Google revamps the Consumer Barometer
Travel-related purchases reign supreme in online shopping, and other digital insights from the tech co's free-to-use data tool. Go ahead, you know you want to play with it.
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Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.
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Curious about the future? Orange has the crystal ball
Go ahead, ask your (wrinkly) #FutureSelf anything using technology built by Jam3 for the telecom company.
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Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
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Tangerine shows who’s boss in digital
What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.
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Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
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Time for digital transformation
Twist Image's Mitch Joel on the top 10 areas of change for marketers.
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Facebook still king of social
Despite claims the site is passe, Intercept Group's new survey of millennials suggests otherwise.
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Back-to-school tip: Start earlier and finish later
Google's Alexandra Cohn gives a lesson on three types of back-to-school shoppers.
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Making the message fit the medium
Pollin8's Lauren Richards on today's mediascape, and how it's still all about the right timing, audience and communication.
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Google trends the World Cup in real time
With ever-changing murals, the tech giant is showing off what people are searching during the soccer competition.
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YouTube’s post-Cannes people’s choice ‘awards’
Which of these top-viewed ads of the past year also nabbed a Lion? Not nearly as many as you might think.
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Sonic Boom hires first-ever CMO
Jonathan Levitt aims to disrupt the typical ad agency model with the shop's data-first focus.
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Infographic: How Google upset the Apple cart
Apple's perfectionism is a disadvantage, according to research into the world's most valuable brands by Financesonline.com.
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The creative Wild West
Everyone's saddling up to take a run at ad agencies' lock on the ideas biz by bringing in creativity gunslingers.
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Google does the driving
New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.
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Future Flash blog: Brands’ low centres of gravity
On the second day of the Muskoka conference, speakers looked at why brands aren't welcome at the consumer's social table.
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Putting the entrepreneur back in advertising
TBWA's George Nguyen on embracing the practice of risk-taking in everyday business.
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Can digital be human enough?
Google's Abigail Posner talks humanizing digital by creating ingenious videos that engender deep belly laughs.
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Google hosts Toronto event to promote local influencers
Global reach may discourage Canadian companies from activating branded content on YouTube.
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When Google calls
From beauty to tech, Marie-Josee Lamothe chats about disrupted career plans, BBC's Sherlock and life at Google.
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Moms shell out for cosmetics: study
Mothers' beauty budgets differ based on age and province, according to this new study from Google and Ipsos Reid.
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Google’s third wave of innovation
From search to drones, Twist Image's Mitch Joel looks at what's likely next for the tech co, and why marketers should care.
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Will new apps save Google Glass from doom?
Four new apps from CFC Media Lab and Mind Pirate may address the lack of content complaint for the device.
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Extreme contenting
Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.
