Grey Canada
Company Info
Agencies
Ranking 2024
2023 Rank
#30Address:
Toronto
46 Spadina Ave., Suite 500
Toronto ON, M5V 2H8
Phone: 416 486 0700
Montreal
55 Prince Street
Montreal QC, H3C 2M7
Phone: 514 373 3333
Award-Winning Clients 2024
Award-Winning Talent 2024
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Advil drafts Canadian NFL player to help fight pain
TVO seeks to be a reliable source of information for young people
Blue Jay outfielder goes to bat for enamel protection
Canadian Centre to End Human Trafficking reaches out to migrant workers
In the News
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Agency Moves: New Inventa president, new Grey ECD
Inventa appoints new president Vancouver brand experience agency Inventa has appointed Alexa Freudigmann (pictured above) as its new president, replacing agency ...
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People moves at Grey Health/Tank, Gut, Zeno Group and Think Shift
Grey Health/Tank adds senior leader Christine Macdonald has been named EVP, head of Canadian pharma for Grey Health/Tank Worldwide. Macdonald was formerly ...
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Grey Canada appoints new ECD
The move comes after recent agency wins with Diabetes Canada and TVO.
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Industry news: National expands role of SVP Karen White
Plus, Harbinger names a managing director.
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Why Lindt launched a purpose driven bar
The company is relying on a simple, tangible message to promote its One for One bar in support of Second Harvest.
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Meet the 2022 Canadian Young Lions
This year's Gold winners have received a trip to Cannes Lions and will compete in the global competition.
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Grey hires Mark Mason as ECD
The agency's new creative leader has been tasked with building creative momentum through work and recruitment.
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Collaborating across borders brings new work to Grey
The agency adds a 'sizeable' Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.
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Grey Canada to remain intact despite AKQA merger
WPP has created the AKQA Group with its latest merger, but the name will be sticking around in Canada.
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Cannes 2019: Grey wins Bronze Glass Lion
"First Shave" was one of only eight campaigns awarded in the category, while a Young Lions team wins a Bronze in Film.
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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
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Cannes 2019: The Great White North lands in Outdoor
Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.
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Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
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Grey Canada restructures leadership team
The agency's global ECD takes the creative reins to move to a more "borderless" model as Helen Pak and Joel Arbez depart.
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AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
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Eight Health Lion noms for Canada
Cossette, John St. and Grey are in the running for a Lion across categories that span fundraising and brand-led education.
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Grey named AOR for Canadian Blood Services
As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization's work.
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The Salvation Army’s hidden poverty tour
Tourists get an unexpected view of how the issue can go unseen in Canada.
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Ogilvy, McCann lead Canada wins at the Effies
See the full list of winners and how local agencies placed in this year's Effies Index.
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Leo Burnett wins at The One Show
Six Canadian agencies combined for 12 Pencils at last week's awards.
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Up to the Minute: New hires at DenstuBos and Fuse
Plus, Canadian wins at the Webbys and Effies and more news you may have missed.
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Grey, Brad and Tam-Tam\TBWA make The Good Report
Check out the charitable campaigns called out by ACT and The Gunn Report.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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Helen Pak joins Grey Canada
The agency's new CCO will lead creative across all offices, while Havas names its new leaders.
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CASSIES Silver: Breathe Right’s very personal snoring pitch
How Grey and the brand pulled off the most intimate targeting.
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CASSIES Gold: Taking cancer by the Ladyballs
Ovarian Cancer Canada raised awareness and increased donations with a ballsy campaign.
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Grey, Leo tie for top spot in Gunn Report
Zulu, Rethink, Lg2 and Sid Lee round out the top Canadian agencies in the annual creativity ranking.
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Grey acquires Tank
The Montreal agency will retain its name as president Marc Lanouette (pictured, right) becomes CEO of the network in Canada.
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Grey adds 11 in Toronto
The agency has a new client services director in addition to hires in creative and production.
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Strategy Awards 2016 shortlists: Part One
Leading up to the gala on Nov. 8, we're rolling out all the contenders. Today, we feature the Turnaround Strategy category.
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Cannes 2016: Canada Goose, Leo, Grey and Critical Mass pick up Lions
Canada won in PR, Digital Craft and Design but was shut out of the Outdoor and Product Design categories.
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Cannes roundup 2016: All the shortlists in one place
In addition to Canada's one Health Lion, the country nabs 61 shortlist noms as the festival gets under way.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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Ladyballs takes a Silver Health Lion
Grey's ballsy work for Ovarian Cancer Canada bagged the country's first Lion at the 2016 Cannes festival. Here's why.
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Cannes 2016: Canada nabs five Health nominations
Agencies were shut out in Pharma, but Juniper Park and Grey have chances to win in Health and Wellness.
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Patrick Scissons named global CCO at KBS
James Ansley and Joel Arbez have been promoted to co-ECDs as Grey Canada's creative leader heads to New York.
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What happens when the kids are in charge?
The Government of Ontario wants parents to realize what might happen if children are left to solve the climate change challenge.
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Grey takes Grand Effie
The win for "Groceries Not Guns" was the first for a Canadian agency, while Leo, Juniper Park, Ogilvy and Tribal also took home prizes.
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Grey, Leo pick up Yellow Pencil at D&AD
The agencies were among nine Canadian shops recognized at this year's awards.
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Updated: Canada takes 28 One Show Pencils
Rethink takes the most Pencils while Grey, Cossette and Zulu all nab Golds.
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Cannes Contenders 2016: Ballsy work
From literal genitals to agency self-promo with the nerve to speak up, check out more work predicted to do well this June.
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Stephanie Nerlich to join MDC
Grey Canada announces new leadership as its president and CEO becomes CMO and managing director for the holding co.
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El Jimador celebrates National Margarita Day
Grey Canada's first work on Brown Forman's global tequila portfolio gives us something to look forward to this Monday.
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Creative Report Card: Grey taps into culture to change it
Grey ties for the #4 spot this year, and the team of creative chameleons looks to solve problems in new ways.
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Who took home the 2016 CASSIES Grand Prix?
Check out which brands and agencies produced the best "work that worked."
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How did Canada fare in the Gunn Report?
Leo Burnett Toronto was ranked first in Canada and fifth globally, while #LikeAGirl was the top campaign in the world.
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Grey adds eight new hires
Creative director Joel Arbez is one of six new faces in the creative department alone.
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Grabbing life by the lady balls
Ovarian Cancer Canada gets help for its first major national campaign from an industry insider with personal experience.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Grey, Rethink win big at ADCC Awards
The two agencies, along with Leo Burnett, took top honours at the awards last night.
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Leo, Zulu, Grey swim (and win) with the Sharks
The agencies bring 17 Kinsale Shark awards home to Canada.
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Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
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Check it out: Answering tough questions
The Ontario government touts an updated sex ed curriculum with a new spot from Grey.
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Leo, Grey stand tall in Titanium and Integrated
Canada's top-performing campaigns at Cannes this year have each earned a Lion in one of the festival's most coveted categories.
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Canada has 11 more chances in Cannes
Our country picks up noms in Film Craft, Branded Content and Titanium and Integrated.
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Grey, Lg2, Juniper Park strike a chord in Radio
With its definition being challenged, could this be the last year the category is called Radio?
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#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for "Groceries not guns."
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Canada’s latest shortlist chances in Cannes
The third day of Cannes bring another 33 chances at a Lion for Canada, including a pair in the new Glass Lions.
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Three Direct Lions for Canada
Leo Burnett takes home a Gold and Silver for "#LikeAGirl," with Grey winning a Silver for Moms Demand Action for Gun Sense.
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Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
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Can Canada’s Press dry spell in Cannes end?
FCB Toronto's Nancy Crimi-Lamanna delves into where we stand when it comes to Press Lions.
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Canada has 21 more chances at Cannes Lions
Nominations have been announced for Media, Outdoor and PR, while we're shut out of Creative Effectiveness.
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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
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Volvo gets creative with pre-roll
The Swedish car company and Grey Canada use 40 different ads for its latest YouTube push.
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Canadians bring home some Effies
Leo Burnett's #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
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One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
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Grey hires new technology director
The agency has tapped Marc Cattapan to lead its tech and development team, and has also brought on a new ACD in Vancouver.
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P&G to consolidate agencies
The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.
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Grey wins global tequila account
The agency's Toronto office will handle all digital CRM and below-the-line marketing for Tequila Herradura.
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Grey Canada hires eight
The agency has brought on Karen Lee and Terri Vegso, along with other hires in Toronto and Vancouver.
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Revenues, profit up at WPP in 2014
Reported billings were also up for last year's Cannes winner for most creative holding co.
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Canada takes eight spots on Warc 100 list
The Ontario government's "Quit the Denial" campaign was among the Canadian creative to stand out for its effectiveness.
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A new CCO for the new Dashboard
Todd Lawson will lead creative as the agency moves away from the traditional model and into product development.
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The rise of the bite-sized campaign
CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.
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Inside Salvation Army’s non-festive strategy
The non-profit is trying to show it's more than just a Christmas charity with a new campaign to keep it top of mind year round.
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Tbooth names Red Lion as AOR
It's the first client win for the Toronto agency since Matt Litzinger took over as president and CCO.
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Future-transforming ideas: paths of less resistance
Grey Canada dreamed up shortcuts to Starbucks' lines and collecting the change from your empties.
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Ovarian Cancer Canada chooses Grey
The agency's AOR mandate is the broadest the non-profit has ever awarded to a creative shop.
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Breathe Right records your snores
Let's get ready to rumble: the nasal strip aims to help your partner sleep by taping you snoring.
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Subway chooses Grey and Proof Advertising for Southwestern Ontario
The Toronto office of Grey and the Austin, Texas-based independent have formed a partnership to handle the account.
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Why Canada didn’t win Gold and what we need to do
Grey's Patrick Scissons on moving past tactics, the perils of bad storytelling and doing better work.
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Canada picks up eight Cannes shortlist noms
Grey, Lowe Roche and Saatchi & Saatchi are among the hopefuls in the Direct and Promo and Activation categories.
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Canada nabs three Golds at the Effies
BBDO and Grey Canada both picked up golden hardware at last night's award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.
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Andrew Carty joins Grey Canada
The strategic planner heads to the shop to take on the role of VP strategy and innovation.
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AToMiC winners crowned in Toronto
The awards show recognized powerful Canadian advertising, with the Tourette Syndrome Foundation and Saatchi & Saatchi claiming the Grand Prix.
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See the One Show winners
Check out the work that won Cossette several pencils and saw Anomaly and Paprika each take home a Gold.
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Back page: Award-winning cause marketing
The idea is the simple part, according to this month's design from Grey Canada.
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Grey to debut first creative for Volvo
The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.
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Top Cannes contenders: Direct
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Top Cannes contenders: Radio
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Top Cannes contenders: Innovation
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Top Cannes contenders: Creative Effectiveness
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Grey and MCSC win CASSIES Grand Prix
The agency and the Missing Children Society also picked up two Golds at tonight's award show. Read about all the winners here.
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Grey and DDB receive top honours from the ADCC
The shops took Agency of the Year and Interactive Agency of the Year, respectively, while Tribal Worldwide and Leo Burnett were also among the gala's big winners, and Paul Lavoie's career was honoured.
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Agency of the Year: watch the videos
Missed the show last night? Check out some of the hilarious showreels from John St., Rethink, Leo Burnett, Taxi and more shortlisted candidates.
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Wine borrows from beer’s badge-branding recipe
Vino makers like Constellation Brands and Peller Estates Winery are moving away from talking about terroir and tannins, looking to build a stronger emotional connection with a wider audience in the same vein as beer brands.
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Leo Burnett hires three
Yusong Zang (pictured), Rica Eckersley and Adam Thur join the agency in senior art director and copywriting roles.
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Grey Canada wins Yellow Tail account
The Toronto agency is busy working on creative for the Australian wine brand's fall and holiday campaigns.
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Lowe Roche and Grip win Gold at the One Show
The two agencies are joined by Cundari, the National Film Board, Trigger, Tribal DDB, Grey, John St. and Taxi in the winners' circle.
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Canada gets 11 shortlist mentions on Monday
Lg2 gets the most nods, with two in Outdoor and one in Press. Today's Media, Mobile, Press and Outdoor lists bring Canada's total shortlist count so far to 20.
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Canada’s top ad ideas: curated
A few of Canada's top marketing and ad execs pick their favourite work of the year ahead of this year's Cannes Festival of Creativity.
