Grupo Bimbo
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
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In the News
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Bimbo Canada names Mike Bascom as VP of marketing
Mike Bascom is moving on from beer but staying in the CPG world. After 19 years at Labatt’s, Bascom has announced ...
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Marketers on the Move: Labatt promotes senior marketer
Plus, moves at Bimbo, Le Creuset, World Vision and PepsiCo Foods.
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Grupo Bimbo bakes truth and reconciliation into its corporate culture
Marked by a "legacy space" in its new HQ, the company is looking to take action with the help of the Gord Downie & Chanie Wenjack Fund.
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Dempster’s launches Brioche Style Pull-Apart buns
The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.
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Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new "Made By Canada" positioning in stores.
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Pigeon Brands expands to Mexico City
The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.
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Connie Morrison breaks bread with skeptics
We're rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
