Grupo Bimbo
Company Info
Brands
Ranking 2025
#47
2024 Rank
--Agency Partners 2025
The Work
Vachon is revisiting the past again to honour its centenary
Takis hopes latest campaign is a blue-chip effort
In the News
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Marketers on the Move: Labatt promotes senior marketer
Plus, moves at Bimbo, Le Creuset, World Vision and PepsiCo Foods.
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Grupo Bimbo bakes truth and reconciliation into its corporate culture
Marked by a "legacy space" in its new HQ, the company is looking to take action with the help of the Gord Downie & Chanie Wenjack Fund.
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Dempster’s launches Brioche Style Pull-Apart buns
The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.
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Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new "Made By Canada" positioning in stores.
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Pigeon Brands expands to Mexico City
The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.
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Connie Morrison breaks bread with skeptics
We're rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
