Gut
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Ranking 2025
2024 Rank
#48Award-Winning Clients 2025
Award-Winning Talent 2025
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The Work

Tim Hortons brings “Greatest Duos” hockey card campaign to Quebec audience

It’s Morning of the Living Dead for Tim Hortons

Tim Hortons’ latest merch drop is a pair of dog toys

Tim Hortons gets a new ‘superfan’ to promote it latest menu innovation
In the News
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Tim Hortons brings back ‘Roll Up To Win’ cups with new prize partners
Tim Hortons is bringing back the option to physically roll up the rim on its cups for its annual “Roll ...
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Agency Moves: Former Rethink employees join Gut as CDs, Leo Burnett Canada names an ACD
Gut adds two ex-Rethinkers as creative directors Mat Cruz (left) is joining Gut as its new creative director, based out of ...
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Tim Hortons’ next big balancing act
As it celebrates its 60th, the QSR continues to rebuild trust with Canadians by modernizing its brand, while protecting its legacy.
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Gut grows its leadership team with ex-BBDO and Cossette creatives
The shop has appointed Max Geraldo as chief creative officer.
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Industry Moves: Gut opens second European office
Also, Acosta buys Crossmark and Product Connections.
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Tim Hortons makes its theatrical debut with musical
The 70-minute show features a collaboration with Roots for wardrobe and merchandise.
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Industry Moves: Gut CSO departs
Plus, two former Hill+Knowlton CDs launch a new consultancy.
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Globant takes majority stake in Gut
The move allows the tech company and indie agency to expand their capabilities.
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Gut hires new ECD and account head in Toronto
Christian Buer and Natalie Street take on the leadership roles as the agency continues to expand.
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Why marketers should resist short-term strategies
An ICA report finds quick-fix marketing leads to weaker, less profitable brands.
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Heinz takes to Fortnite to bring attention to soil health
With a map that rapidly shrinks, the brand is taking a non-traditional approach to a major CSR pillar.
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2023 AToMiC trends: How to harness starpower
Brands are reinventing the art of collabs and how they partner with celebs and influencers.
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Gut Toronto wins AOR duties for GoodLife Fitness
The agency has been tasked with developing a brand platform to engage the post-pandemic gym-goer.
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Cannes 2022: Gut and Rethink win Bronze in Entertainment
"Timbiebs" won in Music, while YWCA's call-out of a double standard won in Sport.
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Cannes 2022: Three spots for Canadian shops in Entertainment
Gut, Edelman and Rethink had a nomination each across the three categories.
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Tim Hortons celebrates mobile ordering for Roll Up to Win
This year's contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.
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In Brief: Gut (formally) unveils its Toronto office
Plus, H+K adds three major AOR assignments and T1 adds senior experience to its sponsorship team.
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Tim Hortons brings its CSR under a unified platform
The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.
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2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday "high."
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Pro-Line encourages going with your gut
Pro-Line encourages going with your gut