Heart and Stroke Foundation
Company Info
The Work
Why Heart & Stroke is seeing red
In the News
-
Check it out: Heart and Stroke employs the 6ix Dad
The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.
-
Canada takes eight spots on Warc 100 list
The Ontario government's "Quit the Denial" campaign was among the Canadian creative to stand out for its effectiveness.
-
So you went viral, now what?
It's every marketer's dream, but what do you do after your brand's video is everywhere?
-
Just cause: the power and need of shared value
HSF's Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.
-
Top Cannes contenders: Creative Effectiveness
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
-
CASSIES Bronze: HSF targets apathetic boomers
The Heart and Stroke Foundation's "Make Health Last" campaign shows seniors how their last 10 years could be different.
-
CASSIES Silver: Heart and Stroke’s zombies save lives
The foundation trains a record number of people in CPR thanks by tapping into the trendy interest in the "undead."
-
Canada nabs shortlist mentions in Cyber, Radio and Design
Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.
-
Cause marketing to the extreme
The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
-
Heart and Stroke Foundation works with time
The organization has launched a new campaign that urges Canadian baby boomers to take action and "Make Health Last."
-
CASSIES Silver: Heart & Stroke makes death wait
The non-profit’s haunting message alerts Canadians to the risks of heart disease.
-
Buzzworthy in 2012
Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?
-
Pop-culture tie-in of the year: Heart and Stroke
The non-profit's bold zombie campaign got everyone talking about CPR.
-
The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
