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Hershey Kisses brings the Kissletoe to holiday reunions
Reese’s drives brand love without showing a single Peanut Butter Cup
Oh Henry levels up its shopper game with Circle K
Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns
In the News
FCB Canada wins Hersheys’ AOR assignment
In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG's in-house team.
Hershey makes Halloween marketing about more than trick-or-treating
Gamifying another holiday is helping the CPG create a month-long celebration at home.
Hershey creates condo-friendly Halloween
The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.
Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
Oh Henry wants you to ‘crack a wrapper’
Some creative packaging and a social push kicks off a summer of millennial outreach.
Havas expands with eight new staff
Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.