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Hershey tries to make the work of Canadian women more visible
Hershey backs Cookies ‘N’ Creme with first campaign since 2018
Hershey Kisses brings the Kissletoe to holiday reunions
Reese’s drives brand love without showing a single Peanut Butter Cup
In the News
FCB Canada wins Hersheys’ AOR assignment
In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG's in-house team.
Hershey makes Halloween marketing about more than trick-or-treating
Gamifying another holiday is helping the CPG create a month-long celebration at home.
Hershey creates condo-friendly Halloween
The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.
Reese Mix forces sports fans to save their snacks
A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
Oh Henry wants you to ‘crack a wrapper’
Some creative packaging and a social push kicks off a summer of millennial outreach.
Havas expands with eight new staff
Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.