Home Hardware
Company Info
The Work

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Hardware retailers prepare to keep being helpful
In the News
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Home Hardware and The Weather Network launch AI-powered ads
The ads display retail promotions alongside the summer weather forecast.
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Scene+ arrives at Home Hardware
The launch adds home improvement to the program's growing category reach.
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Home Hardware names new head of marketing
Laura Baker will assume the role later this month, tasked with elevating its loyalty, CRM and promotional work.
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Brands struggling to stand out should focus on emotion
Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.
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Home Hardware paints with AR
The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.
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View from the C-Suite: Home Hardware sticks to its strengths
Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.
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MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
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Corner Office Shifts: Loblaw’s Grant Froese heads up Harvest One Cannabis
A round-up of senior-level changes you may have missed.
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Corner Office Shifts: Home Hardware’s new president
A round-up of senior-level executive changes you may have missed.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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‘Here’s How’ Home Hardware is tackling market shifts
Rick McNabb reveals the factors that shaped a brand positioning the company needed for the spring rush.
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Home Hardware debuts new brand positioning
The retailer goes after a younger demographic with a new tagline centred on its know-how.
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What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
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Home Hardware selects John St.
The independent home improvement retail chain looks to refresh its creative thinking after a review over the summer.
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Lowe’s to buy Rona
What the $3.2 billion deal might mean for competitors in the home improvement space.
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Home Hardware realigns marketing team
Former Cara COO Rick McNabb will lead the recently reorganized, sales-focused department.
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Home Hardware’s home run surprise
Little Leaguers get a big shock from the Toronto Blue Jays in the retailer's new promotion.