H&R Block
Company Info
The Work
H&R Block courts two distinct multicultural audiences
H&R Block wants alternative filing options to feel safe and easy
H&R Block makes its expertise more explicit
H&R Block brings the humour back to tax time
In the News
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H&R Block reassures new Canadians about filing their taxes
The brand's new multicultural campaign wants to show that tax refunds can be "surprisingly great."
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Minority to mainstream?
How brands (outside of the usual suspects) are carving out budgets for multicultural audiences.
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ACTRA calls for boycott of ‘union-busting brands’
The actors union is targeting Canadian Tire, M&M Food Market, McDonald's, Rogers, Walmart and H&R Block for working with agencies it says are engaged in a lockout.
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H&R Block pivots with a changing new tax season
The firm's retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.
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MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
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Cossette appointed AOR for Royal Canadian Mint
In other agency news, Toronto-based Stone Canoe wins H&R Block Canada’s digital business.
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Stuck Money
H & R Block - Stuck Money
