Hudson’s Bay hopes to rebound with a colourful campaign
Hudson’s Bay focuses on little moments in return to mass holiday advertising
Check it out: Finding the force in-store
In the News
Influencers find a place in a socially distanced world
As events and product launches move online, brands are looking to social personalities to provide the audience.
Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
Hudson’s Bay launches first private label beauty products
The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.
Meghan Nameth named SVP of marketing at Hudson’s Bay
The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.
What I wish I had known about my clients
HBC's Allison Litzinger tells agency staff what she's learned after a year client-side, from in-housing to effective collaboration.
Hudson’s Bay to sell Lord and Taylor
Clothing rental company Le Tote acquires the legacy retail brand amid HBC's attempts to go private.
Hudson’s Bay launches new bilingual app
The retailer's new iOS app comes with functionality for customers shopping both in-store and online.
Hudson’s Bay hires new head of tech and digital
Stephen Gold will lead a newly combined team working across the company's retail banners.
Hudson’s Bay to sell Gilt
Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.
Coty smells a new opportunity with millennials
The beauty co has revamped its fragrance shopping experience with youthful Canadians' behaviour in mind.
Hudson’s Bay goes hipster for the holidays
The retailer targets quirky millennials with its "#ElfMyLife" product and marketing strategy.
Hudson’s Bay goes Dutch
The retailer and its Saks Off 5th banner plan an expansion in the Netherlands over the next two years.
Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
Who are Canada’s most trusted retailers?
From department stores to grocery, BrandSpark's research reveals those that inspire trust.
Saks Fifth Avenue’s Toronto debut
The luxury retailer plans to differentiate with a new "any time" service offering.