Hyundai
Company Info
The Work
Hyundai changes its message to reach a wider audience
Genesis puts people above features
Hyundai wants to build more meaningful connections with Connor Bedard
Which commercials will Canadians see during the Super Bowl?
In the News
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Marketers on the Move: Intrepid Travel adds marketing exec
Plus, Hyundai promotes a senior marketing manager.
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Innocean promotes three creative leaders
Bill Newberry will oversee the agency's Kia work while Kevin Belanger and David Strasser will lead on Hyundai and Genesis.
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Hyundai Canada changes its marketing leadership
Christine Smith making the jump from the brand's AOR Innocean is one of several new additions at the automaker.
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Up to the Minute: Hyundai spins off EV brand
Plus, Pigeon names a new president and Provident adds to senior team.
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Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what's next as the country begins to reopen.
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Hyundai shifts gears to deal with COVID-19
The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.
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Hyundai’s turnaround strategy comes to fruition
Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.
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Genesis Motors shifts marketing into high gear
The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.
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How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
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How car brands are driving into malls
Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.
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PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
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Tech in Action: The windows on the bus help kids open up
High-tech windows help Hyundai make a long bus ride more fun for deaf children.
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Will Hyundai generate success with Genesis?
The company's new luxury brand looks to compete in a crowded space by focusing on the consumer experience.
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Act like a lamb and you won’t be among Lions
Cundari's Andrew Simon on why small budgets are no excuse not to be brave with creative.
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Connected everything gets polished at CES
How has the internet of things evolved for 2015, and which companies have new toys to show off?
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Marketers tag along for the ride
As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.
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Make her laugh and she just might pee
For Mother's Day, KBS+'s Lyranda Martin-Evans tackles humour and millennial moms.
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Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.
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Hyundai gets positive
The auto co has launched five new TV spots to shift Canadian perception of the brand.
