Indigo
Company Info
Brands
Ranking 2024
2023 Rank
--The Work
Adidas and Indigo: Genius move or head scratcher?
Indigo turns the page on back-to-school
Brands step it up for Mother’s Day
Indigo wants to help Canadians feel good, even with its ads
In the News
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Marketers on the Move: Edo Japan names new senior marketer
Plus, Globe vet to lead St. Joseph's Healthcare Hamilton comms.
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Industry Moves: Bellwoods Brewery’s senior marketer leaves
Plus, Caddle adds a VP.
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Marketers on the Move: Indigo exec joins Simon & Schuster Canada
Also, Groupe Bel Canada promotes a member of its shopper team to director.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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In Brief: Heather Reisman is back as Indigo’s chief exec
Plus, High Liner names an interim CEO while it searches for a new leader.
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Indigo gives its loyalty program a refresh
Led by Cossette, the Plum Rewards rebrand is being supported by a digital and OOH campaign.
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Indigo’s CEO Peter Ruis resigns
The latest leadership departure comes after the company's president and several board members left in June.
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Indigo’s new concept store aims to be a ‘total lifestyle emporium’
Though books are still the core, the new space gives more room to showcase a wider product assortment and host experiences.
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Most-read of 2022: C-Suite
Here's why we declare "flux" the word of the year - and why it's not necessarily a bad thing.
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Indigo teams up with Adidas for national partnership
Signature and exclusive apparel is coming to the retailer, including a Lego kids' collection.
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2022 Design AOY Bronze: Cossette emerges from a tumultuous year with several key wins
The agency is investing in making sure its talent is supported.
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Corner Office Shifts: Indigo flips the page
Plus, Coca-Cola has a new president of North America operating unit.
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Supercharged investment shakes up Blume’s superfood lattes
How CEO Karen Danudjaja surpassed her goal in tough economic conditions.
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Indigo’s dramatic profit pivot is marked with digital best practices
On the eve of its 25th birthday, the retailer's chief tech exec shares how it turned its business around after two years of plummeting revenue.
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Indigo picks Cossette as new AOR
The agency has been tasked with amplifying the retailer's evolving mission and brand purpose.
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Indigo looks past the shelf to build on its equity pledge
From the C-Suite newsletter: Supply chain surveys, new KPIs and hiring a Knowledge Keeper are all pushing new DEI standards.
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The rise of ‘calmtainment’
As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.
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Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
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Indigo opens ‘shop-in-a-shop’ for small kids businesses
The retailer has focused on serving consumer needs by identifying on-trend brands, and it's bringing that to another of its core offerings.
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View from the C-suite: What impact has the pandemic had on Indigo?
VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.
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Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
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48North is bringing cannabis products to Thoughtfull
Indigo's new ecommerce platform is now selling a selection of accessories curated by the cannabis company.
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Indigo gets Thoughtfull about new gifting brand
The retailer's internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.
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Corner Office Shifts: Indigo, Deloitte and Aphria
A round-up of senior-level executive changes you may have missed.
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View from the C-Suite: Indigo brings its cultural focus to the U.S.
Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.
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Indigo launches new social app
The new Reco app helps book lovers connect with friends.
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PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
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Employees in ads: what could go wrong?
Here's what brands should consider before giving their staff the spotlight.
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Indigo’s personal picks
The retailer gets back to books with its new focus on in-store experts.
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Razorfish hires omni-channel-focused director
The agency has hired Indigo's Jim Reynolds to bring client-side experience to its growing digital retail offering.
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Retail and e-comm take flight at MaRS
The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.
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Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
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Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year's conference.
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Throwback Thursday: Strategy in 2009
For our 25th anniversary, we're travelling through time. In '09, Doritos' Guru chipped in and the industry battled the recession.
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Public brings in a new CCO
Former Publicis and FCB CD Pat Pirisi joins the company to focus on delivering messages for a good cause.
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Indigo finds its Muse
The mind-reading device from Interaxon lands its first retail partner with the book store.
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Throwback Thursday: strategy in 1997
For our 25th anniversary, we're travelling through time. In '97, advertisers fought for tobacco cos and Cossette Media was born.
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Retailmenot comes to Canada
The coupon aggregating website arrives on scene with retail partners, such as Hudson's Bay, Sears and Indigo.
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Call for entries: The Cause + Action Awards
Submissions are now open for strategy's annual awards celebrating brands that are making a difference.
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Overall winner: Indigo brings the love to school libraries
A revamp of the retailer's Adopt a School program results in increased donations and awareness, with a 1,033% return on its marketing investment.
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Generation tech demands digi-retail
From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they're demanding the same of retailers.
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Roundtable: The Shopper Marketing Revolution
Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.
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Retailers digitize gifting this holiday season
The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.
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It’s the most digital time of the year
Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.
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HarperCollins gets into AR
The publishing company launches its first augmented reality-focused campaign at Indigo stores.
