Interac
Company Info
Brands
Ranking 2025
2024 Rank
#120Agency Partners 2025
The Work
Interac uses lost physical wallets to convince consumers to go digital
Interac launches campaign to resonate with Quebec’s Moving Day
Interac is ready to rumble with fraudsters
Interac empowers shoppers for the holidays
In the News
-
Interac: Forty years and change
This article was previously featured in the Winter 2025 issue of Strategy Magazine. By Montgomery Burke Interac launched in 1984 with the ...
-
Interac data reveals Gen Z is embracing mobile wallets
Survey numbers reveal that more than 60% leave physical cards at home for short trips.
-
What keeps Matt Houghton up at night?
The marketing leader is on a mission to broaden the perception people, and businesses, have of the Interac brand.
-
Marketers on the Move: Destination BC’s global brand director moves on
Plus, Interac promotes senior marketer.
-
Gen Z 15% more likely to use debit cards “frequently”
Also, Interac transaction data shows an increase in the number of transactions with debit at grocery stores and supermarkets.
-
How marketing practices can drive employee acquisition and retention
Six ways to develop a stronger recruiting strategy.
-
‘Feel good’ spending is on the rise
An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.
-
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
-
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
-
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
-
Many Canadians value data security more than money
A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.
-
How Interac drew in Collision attendees
The payment company created a space to attract the startup community so they could learn more about its tech offering.
-
Interac tunes into audio content
How the debit-payment brand used podcasting to map the shift into B2B marketing.
-
Interac launches new innovation lab
Located in Kitchener's Communitech, the space will help the company explore new possibilities in payment and fintech.
-
Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
-
Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
-
CASSIES Silver: Interac stays in the black
The campaign by Zulu Alpha Kilo is recognized for its sustained success.
-
CASSIES Bronze: Interac’s debt-free January
Zulu Alpha Kilo's campaign cut through the Christmas cheer by presenting a less joyous January.
-
Strategy Awards 2016 shortlists: Part Six
We're rolling out all the contenders leading up tonight's gala. Today, we feature the final Challenger Strategy category.
-
Zulu Alpha Kilo wins a big title
The shop beat out U.S. competitors at Ad Age's Small Agency of the Year awards show last night.
-
CASSIES Silver: Interac gets in the black
The payment system played off consumers' anxieties over debt to achieve growth in transactions.
-
2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
-
Marketers of the Year: Getting Interac users back in the black
Andrea Danovitch is transforming the brand from familiar face to financial liberator.
-
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
-
Check it out: Wearable debit
The worlds of wearable tech and contactless payment collide with Everlink's DebitWear wristband.
-
Trio of new titles at Zulu
The agency promotes a creative pair as its new ACDs and brings in a veteran design director.
-
TD’s Midas touch
The bank and its agencies Diamond and Leo Burnett cleaned up at last night's financial advertising award show. Who else won big?
-
Debit’s mobile evolution
Brush up on the latest mobile payment tech and how it's bringing us closer to a cashless society.
-
Cash is dead, long live cash
Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?
-
Interac retells history
New digital creative from Zulu Alpha Kilo marks the brand's push into the branded content space.
-
Interac asks students to get creative
The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
-
Zulu Alpha Kilo promotes Mike Sutton to president
The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency's creative output.
-
Zulu Alpha Kilo lands Interac account
The Toronto agency will collaborate with Montreal's Tank on the Canadian payment company's marketing strategies later this year.
-
It’s your little yellow armoured truck
It's your little yellow armoured truck
