Keurig Dr Pepper
Company Info
The Work
Snapple Spiked gets a new summer look
Atypique wants to pique interest in non-alcoholic cocktails
Will Dr Pepper’s new ‘outlandish’ platform resurrect the brand?
In the News
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Best New Product Awards give new products a needed boost
In a market flooded with choices and shaped by cautious spending, Canadian shoppers are still willing to try something new ...
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Chad Michael Murray rekindles Crush with Zero Sugar launch
Crush Zero Sugar is leaning heavily on nostalgia to drive interest after a Canadian launch. The Keurig Dr. Pepper brand has ...
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People Moves: Senior changes at Keurig Dr Pepper, Subway, BDO, Instacart
New GM appointment by Keurig Dr Pepper Canada Jonathan Theisen (pictured above) is taking on the role of general manager at ...
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Marketers on the Move: Keurig Dr Pepper Canada names new VP
Plus, moves at the Terry Fox Foundation, Hamilton Beach, Yamaha and BC Hydro.
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Marketers on the Move: Burger King Canada names new marketing director
Plus, DFO, WestJet, Kensington Tours, World Vision Canada and Keurig Dr Pepper moves.
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Quarterly reports: Keurig Dr Pepper hikes ad spend by double digits
Plus, Nestle is promising to step up its North American "innovation intensity."
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Keurig Dr Pepper hikes ad spend across segments
In Canada, growth was fueled by low- and no-alcohol beverages, as well as gains in coffee market share.
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Corner Office Shifts: Skip’s chief commercial officer becomes CEO
Plus, a global tech company invests in its communications team.
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Corner Office Shifts: Beiersdorf Canada’s leadership changes hands
Plus, Procter & Gamble invests in marketing and tech hires.
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Canada Dry hopes its new branding pops
The visual identity, which is rolling out across products, aims to modernize the brand while still feeling nostalgic.
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Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
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Keurig Dr Pepper Canada names new president
Olivier Lemire, currently the company's head of commercial strategy, will take over from a departing Stephane Glorieux.
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Will consumers hail this Caesar?
Matt & Steve's grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott's.
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CPGs join in circular packaging initiative
Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.
