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Kraft Peanut Butter fights allergies
Kraft Dinner gets an affectionate rebrand
Check it out: Kraft’s square spots
Kraft Peanut Butter’s once upon a time
In the News
The Verdict: CSR propels Kraft’s connected message
How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.
Kraft Peanut Butter spreads its wings
The brand attempts to drive relevance with millennials by stepping up its snacking potential.
Tony Matta heads to Starbucks
Kraft Heinz's Canadian CMO is going to the U.S., while Brian Kerr takes over Canadian marketing for the company.
AOY Bronze: Taxi bounces back
Losing a big account didn't stop this agency, as it continued to bring on new clients and produce stand-out work.
Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.
Tony Matta to lead Kraft-Heinz marketing
The Kraft Canada CMO will reportedly take the marcom reins here.
No risk, no reward
Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.
AToMiC Awards: Participation is king
When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.
Check out Canada’s favourite new products
From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.
Kraft Dinner account goes for a ride
The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.
Cracker Barrel’s cheesy repositioning
The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.
AToMiC Awards shortlist revealed
Take a look at the campaigns that will be celebrated at next month's award show.
Why Kraft and Heinz should stay local
Queen's University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.
Heinz to merge with Kraft
A deal backed by Tim Hortons owner 3G Capital and Warren Buffett will create North America's third-largest food company.
Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.