SpongeTowels’ repositioning is all about getting over life’s messes
Scotties is trying to unleash more puppy love
Kruger shows its value in all of life’s moments
Kruger introduces new Scotties brand mascot
In the News
2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger's CMO turned CPG tropes on their head.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Susan Irving to become Kruger’s CMO as Nancy Marcus retires
The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.
Dino Bianco to take over as Kruger CEO
The former marketer and Kraft Canada president replaces outgoing industry vet Mario Gosselin.
Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
2018 MOY: Keeping the momentum
Kruger's brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.
2017 Strategy Awards: Cashmere confronts shy bladders
Devices that live-streamed music were installed in public washrooms to break the silence.
Sustainability is about specifics for Kruger
Steven Sage says being vague helps no one, even when you fall short on meeting your goals.
Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
Scotties adds coffee to the package
The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.
Scotties’ Chinese New Year plans
The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.
Scotties goes beyond nose-blowing
A new campaign in the Quebec market highlights the many uses for a simple tissue.
Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.