Kruger Products
Company Info
Brands
Ranking 2022
2021 Rank
#42Parent Company:
Kruger Product
Marketers 2022
Agency Partners 2022
The Work
The ads Canadians will see during the Super Bowl
Kruger chips in with a second Big Assist
SpongeTowels’ repositioning is all about getting over life’s messes
Scotties is trying to unleash more puppy love
In the News
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The Great Resignation: How are marketers managing?
From the C-Suite newsletter: Brand leaders from Kruger, BMO, Harry Rosen and GE explain how to retain and motivate talent.
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2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger's CMO turned CPG tropes on their head.
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Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
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Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
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Susan Irving to become Kruger’s CMO as Nancy Marcus retires
The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.
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Dino Bianco to take over as Kruger CEO
The former marketer and Kraft Canada president replaces outgoing industry vet Mario Gosselin.
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Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
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2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
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2018 MOY: Keeping the momentum
Kruger's brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.
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2017 Strategy Awards: Cashmere confronts shy bladders
Devices that live-streamed music were installed in public washrooms to break the silence.
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Sustainability is about specifics for Kruger
Steven Sage says being vague helps no one, even when you fall short on meeting your goals.
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Cashmere gets into music streaming
Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.
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Scotties adds coffee to the package
The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.
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Scotties’ Chinese New Year plans
The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.
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Scotties goes beyond nose-blowing
A new campaign in the Quebec market highlights the many uses for a simple tissue.
