Labatt Breweries of Canada
Company Info
Brands
Ranking 2024
2023 Rank
#64Parent Company:
Labatt Breweries of Canada
Address:
207 Queens Quay West
Toronto ON, M5J 1A7
Phone: (416) 361-5050
Agency Partners 2024
The Work
Corona cleans up the St. Lawrence with a billboard
Corona is auctioning off trips to get Canadians outside
Bud Light takes an intersectional approach to Pride
Budweiser brings back “Whassup” for Canadian Super Bowl spot
In the News
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What keeps Labatt’s Andrew Oosterhuis up at night?
From C-Suite: The VP of marketing is looking to partner with a QSR to reach the sober-curious.
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Labatt brings cocktail brand Cutwater north
From Shopper Marketing Report: The top spirits-based canned cocktail stateside is looking to gain a foothold in Ontario.
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Stella Artois doubles down on its support for local restaurants
The beer brand expects the sector to need help "well beyond the pandemic," so it's taking the long view with its latest support program.
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When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
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Labatt acquires maker of Nutrl
The brewer extends its RTD portfolio with one of the early players in the growing category.
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Labatt launches in-house social agency
The brewer is bringing Draftline to Canada, partnering with Twitter to build 'a creative engine powered by data and technology.'
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Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
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The New Establishment: Budweiser’s Telis Carayannakis takes centre stage
The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.
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Labatt names new director of marketing
As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D'Agostini takes over Budweiser's marketing in Canada.
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Check it out: Dive into Labatt’s history
The brand worked with Western University to create a digital archive of the brand's growth over the last 170 years.
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Stella Artois thinks inside the box with Chef’s Plate
The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.
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Lessons from abroad: The builder of common ground
How Labatt's Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.
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Labatt 50 ‘rebrands’ for Canada’s anniversary
The beer born to celebrate one anniversary waves the flag for Canada 150.
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Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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CASSIES Bronze: Kokanee’s Peak Brew
The beer brand brewed batches using local snow, winning over western Canadian hearts.
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Shopper Innovation Awards shortlist revealed
Labatt gets the most nods for its campaigns by UM and Hunter Straker.
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Labatt buys Mike’s Hard Lemonade, Okanagan Cider
The moves comes as the InBev-SAB Miller deal is completed and Molson takes full ownership of MillerCoors.
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Labatt purchases Mill Street
The Anheuser-Busch InBev company gets another stake in the craft brew game with the acquisition.
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Shopper Innovation Awards: Corona ups the patio experience
The beer brand hit the patios in a big way to increase summer sales.
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Shopper Innovation Awards: Alexander Keith’s infuses new flavour
The beer brand created an infuser to allow its drinkers to experiment with their brew.
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Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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PR AOY Bronze: Veritas expands its influence
The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.
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CASSIES Gold: Budweiser puts on the Red Lights
The beer brand celebrated NHL goals with an innovative product that brought the excitment into consumers' homes.
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Labatt brings Hunter Straker on board
Matthew Diamond, VP business development at the purchase design agency, says it will work on in-store displays, retail promotions and overall shopper experience for all of the beer co's brands.
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Tribal DDB and Anomaly take home a Silver Lion each
The agencies, which were recognized for their McDonald's and Budweiser campaigns, respectively, were the only Canadian contenders to snag prizes Monday evening in Cannes.
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Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
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Bud Light Lime Mojito brings the Miami heat
The Canadian-specific launch kicks off its video-focused TV and digital video buy today.
