Lassonde
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
In the News
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Canada’s most trusted brands can command price premiums: BrandSpark research
BrandSpark research suggests the most trusted brands in Canada can command 15% higher price premiums than others in their categories ...
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Chopped Leaf adds Lassonde products to appeal to young families
The QSR is the first to include the brand-new SunRype snacks on its menu.
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SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
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Corner Office Shifts: RBI names Machado’s successor
Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.
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Corner Office Shifts: Endy promotes from within for president
Plus, Cadillac Fairview appoints new head of Europe as it pursues international growth.
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Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
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Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.
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Corner Office Shifts: Lassonde, Tilray and Wealthsimple
A round-up of senior-level executive changes you may have missed.
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Corner Office Shifts: Mitsubishi, DavidsTea and Lassonde
A round-up of senior-level executive changes you may have missed.
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Lassonde taps Republik
The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen's and Del Monte.
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Shopper Innovation Awards: Path-to-purchase
Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.
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Lassonde dips into juice-box market
Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.
