Leo Burnett
Company Info
Award-Winning Talent 2025
The Work
Why TD asked Super Bowl fans to (partially) invest in the Big Game
Pizza Hut is helping gamers unlock the ultimate cheat code
Why Jif is asking Canadians to text “PEANUT” 1,300 times
Canadian Tire dreams of sports glory for female athletes ahead of Paris 2024
In the News
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Leo Burnett and Publicis Worldwide merge to form new global agency, Leo
Publicis Groupe employees the world over woke up Tuesday morning to news that the network’s Publicis Worldwide and Leo Burnett ...
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Agency Moves: Former Rethink employees join Gut as CDs, Leo Burnett Canada names an ACD
Gut adds two ex-Rethinkers as creative directors Mat Cruz (left) is joining Gut as its new creative director, based out of ...
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Steve Persico exits Leo Burnett, Angus Tucker steps in as interim CCO
Long-time Leo Burnett creative Steve Persico departed from the agency and his post as CCO on Nov. 4, strategy learned ...
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2024 Epica Awards reveals 75 shortlist nods for Canadian agencies
Canadian agencies earned 75 nominations in the 2024 Epica Awards shortlist, with the winners to be announced during an online ...
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Creative consultancy approach yields true connections
Leo Burnett's HumanKind Study finds what moves consumers.
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Leo Burnett Toronto named AOR for furniture retailer Ashley in the U.S.
The win adds to the shop's portfolio of North American clients.
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Mini-Wheats celebrates small wins in a big way
With support from Leo Burnett Canada, the Kellogg brand is doling out trophies for everyday tasks.
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Canadians plagued by loneliness, state of the planet and finances, but brands can play a role
Leo Burnett study offers signposts to engage with younger demos increasingly skeptical of corporations.
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Industry Moves: Leo Burnett, Saatchi & Saatchi promote SVP
Plus, Camden adds five partners to its Montreal team.
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Loblaw links PC Insiders Report to loyalty points
The grocer's digital strategy is to drive engagement via polls and platform trends.
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In Brief: TBWA\Media Arts Lab names two ACDs
Also, Courage welcomes Raul Garcia as a new ECD.
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Bell gives a last shout out to TIFF audiences
Actors get star-struck over film goers as the telco ends its long-standing sponsorship.
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Leo Burnett named AOR for Pizza Hut Canada
The assignment includes all creative duties, beginning with promotions before moving to "ground-breaking work."
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2023 AToMiC trends: Connecting IRL
OOH achieved a whole new level of engagement post-pandemic.
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Leo Burnett and Kellogg celebrate 70 years with a look at what could have been
The agency created a mockumentary about a mascot who lost the job to Tony the Tiger.
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How employers can be more ‘age-nostic’
The aging workforce is your secret weapon - here's how to foster it.
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Leo Burnett Canada adds five senior staffers
The additions will report to the agency's co-CCOs.
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Forty Creek whisky gets a premium facelift
The Campari brand is harmonizing its roots in the Niagara region with its "path to premiumization."
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ACTRA begins targeting agencies over labour dispute
The actor's union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
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Redesigning the consumer-brand relationship
Leo Burnett Canada transitions to creative consultancy to amp up clients' commercial power.
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Leo Burnett retains AOR duties for Metrolinx
The agency will continue to lead creative and strategy for the transit operator, as well as the Presto payment system.
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Zulu Alpha Kilo wins Best of Discipline at ADC Awards
Pfaff Harley-Davidson's "Tough Turban" was the top campaign in the Fashion Design category.
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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Milk-Bone turns pics of chewed-up stuff into coupons
The brand continues to build itself around the love dog owners have for their pets, despite how frustrating it can sometimes be.
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Consumers don’t think brands understand their problems
Leo Burnett's first HumanKind report finds ways brands can help with Canadians' anxieties, from finances and the environment to "wasting their life" at work.
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Rice Krispies brings cereal and treats together around moments of fun
A platform covering all the brand's products shows how "a simple grain of rice" can help families find magical moments to savour.
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Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
The agency nabbed the top award for Dove's "Courage is Beautiful," while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada's first batch of awards.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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Leo Burnett appoints new head of design
The agency promotes designer Man Wai Wong to help strengthen its leadership in an "integral" area.
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Leo Burnett Toronto names new co-CCO
Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.
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Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency's global creative plan.
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Holiday Cards Part Four: The Agency Cookbook
A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.
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Leo Burnett takes action with five micro-actions
President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.
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Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
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Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
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Campbell’s shares the warmth in a new masterbrand campaign
The company wants its cooking portfolio to seem less functional and more comforting for people turning to home meals in a trying time.
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The case for building true organizational diversity
Leo Burnett's Ben Tarr shares his work-in-progress manifesto on ways to help eliminate disparity.
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What is Publicis doing to establish D&I at its agencies?
Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the "Rooney Rule" for hiring.
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FCB/Six, NFA top Canadian winners at ADC
Gentilhomme also won Gold at the virtual version of this year's show, which has been taking place throughout the week.
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2019 Agency Holiday Cards: Week 3
The final batch of festive greetings include data-driven holiday helpers, rap videos and ways to escape the worst parts of the season.
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Strategy’s Most Read of 2019: Agencies
The hires, promotions and new business approaches that got the most attention from strategy readers this year.
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Leo Burnett adds innovation-focused CD
Manasvi Abrol, who previously led the Apollo 11 unit in Mumbai, brings a cross-disciplinary approach to the agency's creative leadership.
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Leo Burnett hires new head of operations
Kinga Karadi will support the agency's leadership as it evolves its creative offering and pursues "transformational change."
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Catching up with Judy John
The global CCO fills strategy in on how she's navigating new waters over at Edelman.
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Leo Burnett Toronto added to Samsung’s agency roster
The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.
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Who is in the running for Design Agency of the Year?
The final shortlist for 2019 covers the shops looking to be awarded for their visual work.
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Cannes 2019: One Silver, four Bronze Lions for Canada in Outdoor and Design
Lg2 won Silver for "The You Inside Project," with Rethink, Leo Burnett and Sid Lee each taking Bronze.
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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
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2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald's, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
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Judy John joins Edelman as its first global CCO
The agency's CEO says the hire will help to further its creative ambitions.
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Leo Burnett grows exec team as Judy John prepares exit
The agency's leadership ranks are expanding as it transforms in step with Publicis Groupe.
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Ontario Association of Architects picks Leo Burnett
The agency's Toronto office will help the organization support the larger architectural community as part of a rebranding.
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Leo Burnett names new president
Ben Tarr joins the agency's leadership team after three years at Huge.
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Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
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Changing lanes
Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.
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Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
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Who snagged an AToMiC Award?
Winners from Wednesday's gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.
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Campbell selects Publicis Groupe
Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.
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Ontario Cannabis Store unveils itself
The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.
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Back page: Smoke this page
DentsuBos pays homage to Leo Burnett's creative trailblazers.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
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Jordan Doucette joins Leo Burnett Chicago
Taxi Canada's co-CCO heads to the U.S. to lead creative work on the agency's Kellogg's account.
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David Kennedy to leave Leo Burnett for Bell
The agency's COO will be taking over marketing for the telco's mobile business as Claire Gillies joins The Source.
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Leo Burnett adds to creative team
Four new staff have been hired in Toronto following recent business wins.
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Leo Burnett picks up AAA assignment
The agency will create a new platform for one of the automobile club's largest and innovation-focused regional affiliates.
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Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada's design reputation.
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KBS wins Epica Grand Prix
The agency's design work for Innocence Canada is among 11 Canadian winners at the show.
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2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
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Agency of the Year 2017: Going for Gold
Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.
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Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop's designs to the next level.
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Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
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IKEA’s ‘Cook This Page’ picks up a Grand Clio
The Leo Burnett-led campaign adds another win following success in Cannes.
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Leo Burnett wins Vega
The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.
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FCB big winner at the Clios
Canadian agencies collectively earned 42 trophies across the award's different categories.
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Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
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Cannes 2017: ‘Fearless Girl’ ends the week on top
Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a "cat's whisker."
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Cannes 2017: In the jury room with Steve Persico and Annie Tat
What worked in the Radio and Digital Craft categories.
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Cannes 2017: Canadian work wins big in Design
A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.
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Publicis Groupe suspends all awards participation
Promotional budgets are being diverted from industry events to an internal AI assistant.
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Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile
Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.
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Cannes 2017: IKEA and Leo Burnett cook up two Lions
"Cook This Page" earns the agency trophies in Outdoor and Promo & Activation.
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IKEA picks Rethink as new AOR
Following a four month review process, all three agency offices will contribute to the national creative assignment.
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TD gets ‘ready’ for change
CMO Theresa McLaughlin on the bank's upgraded green chair and refreshed positioning.
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Designing a nation
Greg Durrell's upcoming documentary records the overlooked history of Canadian design's golden age.
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Leo Burnett wins at The One Show
Six Canadian agencies combined for 12 Pencils at last week's awards.
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Leo wins Gold Cube at ADC Awards
Sid Lee, Lg2 and Giant Ant were also among the Canadian agencies that won at last night's Creative Week gala.
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Shopper Innovation Awards: Reinvention through brick and mortar
The Yellow Pages and Harley-Davidson set up shops to change their brand image.
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Cossette wins Yellow Pencil at D&AD
The agency's SickKids work led Canadian winners at this year's show, where nine agencies combined for 20 Pencils.
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Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month's show.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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The Contenders: The best of Film and Integrated
Our final look at this year's awards favourites examines likely standouts in two marquee categories.
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Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
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CRC 2017: Leo designs another way to stand out
Leo Burnett focused on its design chops to top this year's Creative Report Card.
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Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
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CRC 2017: Leaving the zoo to understand the tiger
The report card's top planners talk about how they arrived at winning insights and why their jobs follow them home.
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Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
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CASSIES Bronze: Raising the Roof hits home
Leo Burnett and the organization took on the NIMBYs.
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CASSIES Bronze: Amazon creates a magical Echo
Leo Burnett's spots had a Super Bowl-sized impact on the device's sales.
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CASSIES Bronze: Special K takes on self-doubt
Leo Burnett's #OwnIt campaign took on women's relationship with food.
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CASSIES Bronze: TD dreams with small business owners
Leo Burnett's campaign partnered with small businesses to change perceptions of the bank.
