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NorthStar is betting on a tongue-in-cheek approach
TD is going big to promote its direct investment app
Canadian Tire opens its 100th year with a retrospective
Campbell’s latest recipe: broth-based cocktails
In the News
Zulu Alpha Kilo wins Best of Discipline at ADC Awards
Pfaff Harley-Davidson's "Tough Turban" was the top campaign in the Fashion Design category.
Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
Milk-Bone turns pics of chewed-up stuff into coupons
The brand continues to build itself around the love dog owners have for their pets, despite how frustrating it can sometimes be.
Consumers don’t think brands understand their problems
Leo Burnett's first HumanKind report finds ways brands can help with Canadians' anxieties, from finances and the environment to "wasting their life" at work.
Rice Krispies brings cereal and treats together around moments of fun
A platform covering all the brand's products shows how "a simple grain of rice" can help families find magical moments to savour.
Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
The agency nabbed the top award for Dove's "Courage is Beautiful," while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada's first batch of awards.
Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
Leo Burnett appoints new head of design
The agency promotes designer Man Wai Wong to help strengthen its leadership in an "integral" area.
Leo Burnett Toronto names new co-CCO
Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.
Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency's global creative plan.
Holiday Cards Part Four: The Agency Cookbook
A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.
Leo Burnett takes action with five micro-actions
President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Campbell’s shares the warmth in a new masterbrand campaign
The company wants its cooking portfolio to seem less functional and more comforting for people turning to home meals in a trying time.