Leon’s
Company Info
The Work
Leon’s hipsters show off style on a budget
Leon’s opts for the funny bone instead of the heart
Leon’s launches stylish campaign with new AOR
Leon’s makes its move in Quebec
In the News
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Bimm makes 10 new hires
The Toronto digital agency grows during the pandemic following expanded mandates with Audi, Leon's and Grainger.
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Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
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What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
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View from the C-Suite: Leon’s aims to be trendier
The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.
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Leon’s stocks small store with big tech
The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.
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Leon’s expands e-commerce strategy with Shopify
The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Bronze: Leon’s family-friendly furniture
The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the "Part of the Family" campaign.
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CASSIES Silver: Leon’s turns street furniture into discounts
Taxi's coupon scheme placed the furniture retailer on the Quebec map.
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2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
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Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon's from silly ads to family-friendly creative, appealing to a younger home-buying demo.
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Leon’s millennial-friendly content plan
The retailer uses an influencer-led digital magazine as part of its holiday strategy.
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Leon’s is making a wearable for your couch
The retailer is introducing devices on furniture that measure "Together Time."
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The Brick names new president
Longtime executive Dave Freeman takes over leadership of one of Canada's largest furniture and appliance retailers.
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AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
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Shopper Innovation Awards: Leon’s gets Quebecers moving
The brand used innovative coupons to capitalize on the province's Moving Day.
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Leon’s looks to the next generation
A new platform by Taxi 2 gets away from sale-focused messaging to bring younger families to the brand.
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Up to the Minute: M&H opens Toronto outpost
Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.
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Taxi 2 wins Leon’s
The agency will handle creative in an effort to evolve the iconic Canadian furniture retailer's brand, with an eye to business growth.
