lg2
Company Info
Brands
Ranking 2024
2023 Rank
#286Agencies
Ranking 2024
2023 Rank
#7Address:
Montréal
4051 Molson Street, Suite 100
Montréal QC, H1Y 3L1
Phone: 514-281-8901
Québec
585 Charest Blvd. East, 8th Floor
Québec QC, G1K 3J2
Phone: 418-263-8901
Toronto
161 Liberty Street, Suite 300
Toronto ON, M6K 3G3
Phone: 416-533-8901
Award-Winning Clients 2024
- Kingsway Music Library
- La Societe de l'assurance automobile du Quebec
- La tablée des chefs
- Les Producteurs de lait du Québec
- lg2
- Lifesaving Society
- Loto-Quebec
- Maxi
- Microbrasserie Madawaska
- Mondou
- New Look
- O'Select
- Prema-Quebec
- Quebec Automobile Insurance Society
- Société de l’assurance automobile du Québec
- Société de sauvetage du Québec
- Tilton
- Tourisme Montreal
Award-Winning Talent 2024
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Chicken Farmers wants to reach gymgoers with weighty message
Dominos is out to expose competitors’ secrets
CHU Sainte-Justine Foundation airs its first primetime TV spot
Canada Dry introduces Ginger Beer with spicy campaign
In the News
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Agency Moves: Esther Benzie joins Listenmore, The Hive adds a CD
Former CIBC and P&G marketer joins Listenmore Marketing vet Esther Benzie (pictured above) has joined agency search management consultancy, Listenmore, as ...
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2024 Epica Awards reveals 75 shortlist nods for Canadian agencies
Canadian agencies earned 75 nominations in the 2024 Epica Awards shortlist, with the winners to be announced during an online ...
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AOY 24: Lg2’s superpower
DESIGN | SILVER This story was originally published in the Fall issue of Strategy Magazine It could be argued that great design ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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OCS activation calls untested illegal cannabis a “buzzkill”
On the sixth anniversary of cannabis legalization in Canada, an Ontario Cannabis Store (OCS) and Alcohol and Gaming Commission of ...
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Agency News: LG2 named co-creative lead and digital AOR for Hydro-Quebec
Plus, Brandish secures an AOR win, and Rad Marketing heads to Calgary.
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LG2 appoints two new partners
EVP of transformation Petula Bouchard and ECD Nick Paget were added to the agency's leadership team.
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Agency Wins: Arrivals + Departures reels in Fisherman’s Friend
Also, Faulhaber wants Canadians to say "Hello, Wisconsin!"
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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Farmer agency gets Torontonians to ask why the chickens crossed the road
Chicken Farmers of Canada is telling consumers its birds are being raised right.
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Industry Moves: LG2 names partner, ED of experiential and brand activation
Plus, the Concierge Club promotes new experiential tool.
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Building long-term relationships
LG2 is designed to ensure longevity for its employees, partners and clients.
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MOY 23: Devorah Lithwick makes Bell better. Obviously.
BCE's chief brand officer is driving growth through a vision that supersedes the day-to-day.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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National Bank, LG2 pairing proves to be good match
The bank is looking to empower women and Gen Z.
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LG2 appoints Josh Stein as CCO in Toronto
The creative leader moves from McCann Canada and will also become a partner in the independent's Toronto office.
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Chicken Farmers of Canada pick LG2 as AOR
The agency will help the brand as it embarks on a 'reset' that will bring greater storytelling to its creative.
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LG2 takes a pair of Grand Prix at the Idea Awards
Rethink, Principal, Touche! and Cossette were also among the big winners at the show for Quebec's ad industry.
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LG2 adds four business leaders to its partner group
Marie-Christine Huppe, Julie Bergeron, Shelly-Ann Scott and Isabelle Miville brings the agency's partnership group to 36.
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With generative AI, Meta is fishing with dynamite
For LG2's Nick Paget, fighting ad-creating AI is not about job preservation. It's about preventing massive harm to society.
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Rethink leads global agencies in ADC nominations
Klick, Leo Burnett, Performance Art, FCB and Cossette are also among a long list of Canadian agencies earning shortlist spots.
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Fresh lens; different perspectives
Fuelled by outside input, LG2 pushes the boundaries of brand experience.
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Arctic Gardens gets a localized brand overhaul
The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.
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Best in show reels: Agency of the Year 2022
Agencies reveal they can poke fun at themselves and the industry.
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2022 Design AOY Silver: Lg2 won’t stray from its grand designs
The agency says empathy is integral to its creative work.
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Chris Hirsch, Nellie Kim leave Lg2
The duo that helped launch the agency's Toronto office are departing, with the agency actively seeking replacements.
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Mondoux goes nostalgic to expand Sweet Sixteen’s reach
With its mix of gummy candies, the Quebec confectionery has its sights set on tapping the lucrative Ontario market.
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National Bank picks Lg2 as its new AOR
Both the Toronto and Montreal offices will work on helping the bank realize its growth ambitions.
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Inside New Look’s new look
Lg2 revamped the optometry brand's visual style to make the customer journey more intuitive and "beautiful."
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Quebec Dairy Farmers start a wine bar to promote cheese
Housed at Institut de tourisme et d'hotellerie du Quebec, Blanc Bec aims to keep local products on-trend.
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Why a board of directors is a big deal for Lg2
The agency sees the governance model as a way to foster growth and talent development while remaining independent.
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Domino’s Pizza taps Lg2 as its Canadian AOR
The agency will lead creative and strategy for the pizza QSR, which is looking to grow its business in this market.
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Lg2 wins two Grand Prix at Idea Awards
Glassroom, Tonic DNA and Principal were also among those winning the top prize across different categories.
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Catelli pasta gets a new look that’s easier to navigate
The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.
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Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
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Meet the 2022 Canadian Young Lions
This year's Gold winners have received a trip to Cannes Lions and will compete in the global competition.
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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The NoLo (craft) beer wars heat up
Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.
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SAAQ’s Patrice Letendre goes for cutting edge creativity
Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.
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2021 Design AOY Silver: Lg2’s brand experience touch
CEO Claude Auchu on why his agency has evolved to be in the business of "progress, sustainable growth and brand experience."
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Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
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How the pandemic has changed business for Worldwide Partners
Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.
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Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
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Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
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The consumer personas emerging from the pandemic
From the 'apprehensive' to the 'comfortable,' research from Leger and Lg2 detail the new dominant consumer segments.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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Cossette wins big at Idea Awards
The agency won two of five Grand Prix at the show honouring the top work from Quebec's creative and advertising industries.
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In Brief: One Show and ADC reveal 2021 finalists
Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.
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Canada takes home most awards at Epica
Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.
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Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
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FCB/Six, NFA top Canadian winners at ADC
Gentilhomme also won Gold at the virtual version of this year's show, which has been taking place throughout the week.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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Tourisme Montreal renews assignment with Lg2
Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.
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Lg2 joins WPI agency network, names new partners
Investing in its independence and extending its international knowledge are among several recent changes at the agency.
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Quebec City Tourism picks Lg2 as agency partner
The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.
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SSQ Insurance selects Lg2 as new AOR
After being brought in on a limited assignment last year, the agency's Toronto and Quebec offices will now execute a national strategy.
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2019 Agency of the Year: Design
Our final category looks at the agencies infusing design craft across their work.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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2019 Design AOY Silver: Lg2 influences subjective design
Killer design is infiltrating every office of the independent shop, which was built with the craft at its core.
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Lg2 hires new ECD in Montreal
R/GA's Nick Paget joins the agency as Marc Fortin takes a bigger-picture role within the office.
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Lg2 hires second leader for brand content team
Martina Djogo has been hired as content chief to help lead the growing team.
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Who is in the running for Design Agency of the Year?
The final shortlist for 2019 covers the shops looking to be awarded for their visual work.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Shortlist announced for 2019 Digital Agency of the Year
The first shortlist for this year's awards reveals which shops are competing to prove their digital excellence.
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Lg2 renews Hydro Quebec mandate
The agency has been signed to another three-year term as AOR, once again teaming with Touche on the pitch.
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Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
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Cannes 2019: Momentum wins Grand Prix in Industry Craft
The Toronto and Worldwide offices win for a Nike program, while Lg2 takes Bronze for its work with 13th Street Winery.
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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
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Van Houtte celebrates 100 years with foodie in-store promos
The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.
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Purplebricks aims to shake up the real estate market
The U.K.-based real estate broker came to Canada last year with a commission-free offer for home sellers.
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2019 SIA Awards: Data is in the (loyalty) pudding
La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its 'Pollen Alert' program.
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2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.
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2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald's, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
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2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
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Lg2 takes the Grand Prix at Crea
The agency's work for Quebec's dairy producers once again earns it the top prize at the show for Quebec's best creative ads.
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AToMiC 2019: Getting immersive
How biometrics and AR helped drive deeper engagement.
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AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
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AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
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LCBO picks Lg2 as new AOR
The crown corp consolidates two previously separate assignments with the agency's Toronto office.
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BMR picks Lg2 as agency of record
The hardware retailer gives its marketing assignment to the agency as it continues with an expansion and transformation plan.
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Up to the Minute: Brandfire names managing director
Plus, Republik makes four hires in Montreal and Lg2 snags assignment with Quebec retail chain Aubainerie.
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Lg2 first agency partner for Keatext
A strategic partnership gives the agency's clients access to an AI platform geared towards organizing unstructured data.
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Ubisoft picks Lg2 as primary agency
How the agency will be working with the company's internal teams and engaging the video game industry.
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Design AOY Silver: Lg2 explores data-driven design
The agency built its expertise in data and grew its design practice outside of Quebec's borders.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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FCB big winner at Clios second year running
Ten Canadian agencies collectively earned 26 trophies at Wednesday evening's show in New York.
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2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
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La Cage’s renewed loyalty program goes digital
The restaurant developed a Club Cage app that collects customer data to personalize the dining experience.
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The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
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Inside Lg2’s new data and insights practice
New VP Anne-Marie Castonguay explains how the group will bring CRM, AI and internal insights to creative projects.
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DuProprio selects Lg2
The agency will work on experience branding and creative for the Quebec-based real estate company.
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Lg2 names new VP of strategy
Sophie-Annick Vallee has been hired from Cossette to lead the agency's offering in Montreal.
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Lg2 Toronto launches design and branding discipline
The new offering, supported by three hires, follows the agency's expansion in Toronto.
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Lg2 invests in Biolux
The agency's first foray into funding a startup will also involve developing a CBD-infused beverage brand.
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Lg2 hires creative team in Montreal
The copywriting duo of Adrien Heron and Ugo Martinez join from Bleublancrouge.
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Desjardins puts accounts into review
Current agencies Lg2 and Touche! will be invited to participate in the RFP.
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Lg2 partners with OSMO to support startups
The agency will provide guidance on branding, positioning and strategy for young companies the foundation supports.
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Lg2 strengthens its ranks in Toronto
New strategy director Caitlin Gora is among the latest to join the office as the agency continues its expansion plans.
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Lg2 adds client-side expertise in Montreal
Frederic Leclerc has joined the agency's leadership team as VP of account and customer experience.
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Tourisme Montreal goes for the young at heart
The new "Never Grow Up" platform has set its sights on showing the city's personality to tourists around the globe.
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Astral’s Carte Blanche announces Quebec winners
Three teams earned free trips to Cannes with these creative out-of-home ideas.
