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In the News
2021 Design AOY Silver: Lg2′s brand experience touch
CEO Claude Auchu on why his agency has evolved to be in the business of "progress, sustainable growth and brand experience."
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
How the pandemic has changed business for Worldwide Partners
Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.
Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
The consumer personas emerging from the pandemic
From the 'apprehensive' to the 'comfortable,' research from Leger and Lg2 detail the new dominant consumer segments.
Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
Cossette wins big at Idea Awards
The agency won two of five Grand Prix at the show honouring the top work from Quebec's creative and advertising industries.
In Brief: One Show and ADC reveal 2021 finalists
Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.
Canada takes home most awards at Epica
Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.
Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
FCB/Six, NFA top Canadian winners at ADC
Gentilhomme also won Gold at the virtual version of this year's show, which has been taking place throughout the week.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
Tourisme Montreal renews assignment with Lg2
Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.
Lg2 joins WPI agency network, names new partners
Investing in its independence and extending its international knowledge are among several recent changes at the agency.