Loblaw
Company Info
The Work
Maple Monitor: Aylmer does a tariff spit-take, Loblaws slaps ‘T’ on U.S. products
Loblaw shows how President’s Choice offerings make life easier
Loblaw suits up for a new Marvel marketing campaign
Superstore using all-star cast of holiday characters to promote savings
In the News
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Loblaw pits private labels against in-store rivals
Loblaw discounters are taking on competitors directly with a brand switch ask at the shelf to boost the fortunes of ...
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Marketers on the Move: Danone, Loblaw make senior marketing moves
Danone Canada names Angie Balian as senior VP of marketing Danone Canada has appointed Angie Balian as its senior vice-president of ...
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Loblaw promises store investment and sees interest spike in Canadian goods
Loblaw announced a hike in capital investments and more ways to make finding Canadian products easier. In its Q4 earnings call ...
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Canadian Tire tops ‘most Canadian brand’ poll
Canadian Tire has topped the list of “most Canadian” brands, according to a Harris Poll Canada survey released last week. For ...
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Loblaw shakes up leadership, names CMO and EVP appointments
Loblaw has promoted Mary MacIsaac (pictured above) to executive vice president and chief marketing officer (CMO), while Lauren Steinberg has ...
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Trade War-sparked consumer boycotts: Short-lived or sign of a shift?
Canadians woke up with one mother of a Trump-induced hangover Tuesday morning. America was expected to make the first strike today ...
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Loblaw reports a Q3 profit spike, even as food sales saw slower growth
In its Q3 earnings call, Loblaw reported a quarterly profit year-over-year gain from $621 million to $777 million. Revenue for ...
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Walmart, Loblaw and Desjardins among most trusted brands: BrandSpark
Walmart and Loblaw racked up the most national awards from BrandSpark International’s 2025 Most Trusted Awards, with Desjardins having a ...
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Loblaw unveils No Name stores in three Ontario markets
The stores will cut operating costs and pass the savings onto shoppers.
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Retail Roundup: Couche-Tard makes bid to acquire 7-Eleven
Plus, Pusateri's contracts its operations.
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Loblaw, George Weston to pay record antitrust settlement
The $500 million settlement follows last year's admission to price fixing by Canada Bread.
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Walmart and Costco sign grocery code of conduct
All major Canadian grocers are now on board.
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Nearly 3 in 10 report actively participating in May’s Loblaw boycott: Caddle
Out of 2,000 boycott participants, 57.6% will avoid shopping at Loblaw-owned stores.
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C-Suite Moves: Endy hires former Porta president and GM
Plus, senior moves at KFC Canada, Kimberly-Clark and Loblaw.
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Loblaw backs revised Grocery Code of Conduct
The code is expected to take effect on June 1, 2025.
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Brand Doctors: The way through Loblaw’s recent PR nightmare
Experts share how the embattled grocer can mitigate the potential impact of a recent consumer boycott.
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Loblaw reports profit and revenue spike
The company's ecomm sales soared as it faces a PR crisis in the form of a boycott.
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Loblaw reports profit, revenue and ecomm spikes
The Loblaw retail segment was boosted by beauty products and medicines in Q4.
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Loblaw links PC Insiders Report to loyalty points
The grocer's digital strategy is to drive engagement via polls and platform trends.
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Loblaw and Metro on a high after posting positive profit hikes
Both grocers report the sales of private labels are outpacing national brands.
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The glass is greener at Greenhouse
From the C-Suite newsletter: The company is trying to break up the toxic relationship the beverage industry has with plastic.
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Conservation group scolds grocers over salmon labels
SeaChoice found that most banners are slipping on seafood sustainability and relying on misleading labelling.
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Millie Moon the latest arrival in the premium diaper market
The brand wants to build on success it has seen in the U.S. with a launch in Loblaw.
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Loblaw sales and profits surge for another quarter
Drug store sales led the charge, but value-seeking consumers remain the driving force in grocery.
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Loblaw names replacement for Galen Weston as president and CEO
Per Bank is joining from Salling Group as Weston steps back into "his natural role."
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Loblaw revenue grows by 9.7% in Q4
The company is also increasing capital investment in ecommerce, retail media and loyalty.
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Most-read of 2022: Brand
From CMO strategies to privacy scandals and price disputes, here are the stories readers were most interested in.
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Loblaw and Metro earnings stay strong amid inflation
Both companies cited strong performance in discount channels and private label.
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Loblaw revenue continues to boom
Though not as high as analyst forecasts, drug store and discount grocery continues to push earnings up.
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Loblaw and DoorDash join on fast grocery delivery
The deal will give PC Express customers in select markets a faster option, while also bringing seven banners to DoorDash's app.
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PC Insiders Report turns up the variety for summer
Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.
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Profit gains amid inflation: unsavoury price gouging or brilliant brand management?
While investors are happy with Loblaw, Empire and Metro's recent earnings, customers and suppliers are paying the price. Literally.
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Loblaw to acquire Lifemark therapy and rehab clinics
The deal is meant to complement Shoppers' health services and give it a bigger place in the $11 billion physiotherapy market.
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Will consumers side with Frito-Lay or Loblaw?
The move to halt chip shipments to the retailer could have long-term impacts on brand perception and the Canadian food system.
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Smoothie brand Blender Bites leans into online
In response to changing habits and the high prices of in-store activation, the brand is building awareness online to drive trial.
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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its "biggest program ever" for the magazine's return to print, including a nostalgic campaign and in-store holograms.
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Loblaw runs a big contest to drive PC Optimum downloads
The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.
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Grocers’ buy local programs help Quinta disrupt quinoa
The Guelph brand believes there's room for a made-in-Canada option in a category dominated by imports.
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Why Loblaw is avoiding the hard sell in its new content series
New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.
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Loblaw gives lesser-known local brands a spotlight
The "Ontario Made" in-store program has expanded to multiple locations based on learnings from a fall pilot.
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George Weston to sell Weston Foods
The company says it intends to focus on retail and real estate, and has made some executive changes at Loblaw.
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Up to the Minute: Loblaw brings PC Health to more provinces
Plus, Thinkingbox adds to leadership and NABS partners with a peer support service.
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A retailer’s role in the push for sustainable packaging
As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.
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Loblaw’s ecomm sales jumped 160% in Q4
Same-store sales also continue to climb at the company, which is investing into its digital grocery and health offerings.
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Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
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Why we may have hit ‘peak purpose’
For companies like Scotiabank and Loblaw, it's no longer good enough to simply express corporate values.
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What drives grocery loyalty online?
Caddle examines consumer preferences across major online players and explores how they can win over consumers in ecomm.
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Mo Bofill joins 123w to establish a Toronto office
The Vancouver agency's new partner will help it expand its design-led approach.
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Ending raises for workers catches the ire of consumers
As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are "all in this together" last?
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Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
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Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
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Loblaw grows its digital shelf
Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.
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Meet the 2019 Brands of the Year
From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.
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Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
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Inabuggy uses AI to fight big guys in grocery delivery war
The Canadian company taps tech to compete against American giants like Instacart and Amazon.
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Loblaw expands food waste reduction program
The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.
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Loblaw joins sustainable packaging program Loop
The company will make products from President's Choice and national brands available in a 2020 pilot.
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Loblaw’s Optimum-ized digital ad approach
How the grocer's entry into the media space is made more enticing by the promise of first party loyalty data.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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The future shopper is now
Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).
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2019 SIA Awards: Data is in the (loyalty) pudding
La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its 'Pollen Alert' program.
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Pharmaprix tests Zone Marche concept
The Quebec arm of Shoppers Drug Mart will begin selling up to 750 fresh-food items in 11 stores.
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DavidsTea to be sold in select Loblaw banners
The specialty tea brand expands itself into CPG following leadership changes earlier this summer.
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Shoppers Drug Mart debuts new online beauty platform
The combined ecommerce site brings luxury Beauty Boutique products together with the retailer's mass market offering.
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Loblaw wants a spot in Newfoundland cannabis market
The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.
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Loblaw to take click-and-collect national
PC Express will be available across Canada through 500 new pick-up sites, including Shoppers Drug Mart.
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Esso drops Aeroplan for PC Optimum
Loblaw's partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.
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Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
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Shoppers Drug Mart to enter medical cannabis market
The Loblaw-owned drug store chain has reached a deal with licensed producer Aphria to sell its products to registered patients online.
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Loblaw gives time-strapped shoppers new options
Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.
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DAOY Silver: Bimm goes direct to digital
A new internal initiative aims to break down silos and spark creativity at the agency.
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Loblaw to merge PC Plus and Optimum programs
The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.
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Joe Fresh adds to its range of sizes
Shoppers can buy up to size 22 in the retailer's fall collection, which comes with a new family-focused campaign.
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Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada's claim as a leader in the space.
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What’s trending for 2017?
From crickets to wine, here are just a few insights into what's hot for the year ahead.
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What’s on trend for Loblaws in 2017?
The retailer will bring its five new food-related themes to life under the "Taste the New Next" tagline.
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If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
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Hot causes
Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.
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Shopper marketing trends for 2016
TracyLocke Canada's Jason Dubroy breaks down what to expect for the year ahead.
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Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
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Shoppers Drug Mart launches e-comm
The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.
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Loblaw reaches for the stars
The grocery retailer has integrated nutrition rankings into its loyalty program.
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Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
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Shopper Innovation Awards: Kraft celebrates community pride
The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.
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Shopper Innovation Awards: Loblaw’s tailored loyalty program
The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.
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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football
The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.
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Game on
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.
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The next big things in retail
As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.
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Retail in 2015: La Vida Local
Veritas Communications' president on why 2015 will be the year retailers go from clicks to bricks.
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Up to the minute: Target Marketing goes back to school
Plus: A new agency for Shoppers and more news you may have missed.
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Joe Fresh expands footwear with Aldo deal
The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.
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John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
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Throwback Thursday: strategy in 2012
Which QSR giant launched a transparency push that has since won it some serious hardware?
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Throwback Thursday: strategy in 2011
In '11, Swiss Chalet had its own TV channel, Vonk and Kestin went swimming and we obsessed about location-based marketing.
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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Throwback Thursday: strategy in 1994
For our 25th anniversary, we're travelling through time. In '94 Walmart arrived and Judy John opened an agency.
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Mentor Exchange open to applicants
For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.
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Looking ahead in retail
From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
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Former Loblaw president Dave Nichol has passed away
The man behind the grocer's No Name and President's Choice labels, as well as the face of the company in the '80s and '90s, passed away on Sunday evening at age 73.
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In the aisles with Loblaw’s Uwe Stueckmann
The retailer's SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.
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Blue Goose ships in a fresh sampling program
The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.
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The Strategic Milk Alliance milks every store moment
With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.
