L’Oreal
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
Behind the influencer strategies of two luxe brands
Check it out: L’Oreal puts women’s worth on display
The year in Canadian advertising
L’Oreal Paris launches Canada-exclusive skincare line
In the News
-
Marketers on the Move: Matthew Dicker departs Scotiabank
Plus, moves at Calgary Economic Development, L'Oreal and Robert Half.
-
Agency Wins: L’Oreal Canada partners with WPP’s Onefluence
Plus, Wealthsimple and Arterra BC pick new PR AORs.
-
Why YSL Beauty is combatting abuse in Canada
The international cosmetics brand branches its successful "Abuse Is Not Love" program into the country.
-
L’Oreal and the future of beauty
How technology is enabling consumers to explore a wide range of the company's brands and product lines.
-
The future of beauty and L’Oreal
On the eve of its 65th anniversary in Canada, we look at how the company is moving its brand forward by blending beauty with tech.
-
L’Oreal buys Aesop in company’s biggest-ever acquisition
The beauty giant aims to tap into "ascending currents" with the fast-growing luxury brand.
-
2022 PR AOY Gold: Middle Child is disruptive by nature
The women-led agency has a saying: If the current model doesn't fit, break it.
-
Corner Office Shifts: L’Oreal’s new position takes a social stand
Plus: Walmart Canada searches for CEO while Burger King appoints CDO.
-
L’Oreal opens up about its new Business Data Lab
The CPG's chief scientist walks us through the new hub and all the insights it has to offer its marketing department.
-
Corner Office Shifts: L’Oreal and Bacardi get new leaders
Meanwhile, Allison Litzinger and Kelly Graham leave The Bay and Labatt to take on new roles at undisclosed brands.
-
Corner Office Shifts: Peter Simons steps aside, Frank & Oak promotes marketer
Plus, L'Oreal creates senior positions, while Halo Top taps shopper marketing vet.
-
L’Oreal finds beauty in open innovation
The beauty giant partners with local ecomm startups to create an accelerated path to tapping emerging opportunities.
-
L’Oreal bring AR virtual trials to Amazon
The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.
-
Consumers more concerned about inequality than health
IMI's latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.
-
How CPG showed up at CES
From the Tech newsletter: P&G and L'Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
-
Shoppers Drug Mart and L’Oreal launch virtual try-on
From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.
-
The innovation playbook
Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.
-
The Innovation Roadmap
L'Oreal, Telus and RBC's investment strategies offer lessons on how to lay the groundwork for innovation.
-
L’Oreal releases its UV-tracking wearable globally
A new sensor for La Roche-Posay adds a hardware component to the beauty giant's brands-as-a-service strategy.
-
Rogers, L’Oreal and Princess Margaret name new marketing heads
Three top organizations in their fields have recently named new leadership.
-
L’Oreal Canada partners with OSMO
The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.
-
Male grooming is booming
Brands, from global giants like L'Oreal to start-ups like Consonant, are marketing more to men. And it's starting to pay off.
-
L’Oreal uses AI to find the right skincare product
An online tool for Vichy is the latest way the company is using image recognition to bring new services to customers.
-
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
-
L’Oreal brings ModiFace to TIFF
The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.
-
L’Oreal Paris picks Rock-it
The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.
-
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
-
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
-
L’Oreal buys ModiFace
The AR developer will join the beauty giant's digital division to help create more tech-focused tools for customers.
-
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
-
L’Oreal Canada’s new CMO has digital priorities
Stephanie Binette's plan for moving the beauty brand deeper into digital and consumer relevance.
-
Tech In Action: La Roche-Posay fights UV rays with fun
New gamified AR elements aim to keep kids engaged with tracking their sun exposure.
-
A new view on chatbots
Skyn, L'Oreal and Hendrick's find inspired uses for their tech.
-
Chatting with an expert instead of a bot
Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand's chatbot strategy).
-
How L’Oreal is exploring AI-powered chat
The company has partnered with Automat on a series of new services and will open a global "AI centre for excellence" in Montreal.
-
Bicom expands L’Oreal portfolio
The PR shop picks up new assignments for the L'Oreal Professionnel and Roger & Gallet brands.
-
Up to the Minute: Pomp & Circumstance picks up a L’Oreal brand
Plus, the CBC commits to more Cancon and more news you may have missed.
-
L’Oreal acquires three skincare brands from Valeant
The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.
-
Culture shock
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
-
Cossette named L’Oreal’s digital agency
The agency will work using a constantly-evolving compensation model tied to results.
-
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
-
L’Oreal brings its UV patch to Canada
The smart patch from La Roche-Posay helps tell the wearer when it's time to reapply sunscreen.
-
Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
-
Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year's conference.
-
Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
-
What keeps marketers up at night?
We asked industry leaders about key issues and how they're addressing them. Here are some themes that emerged.
-
L’Oreal amps up the take-home experience
With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.
-
What keeps Stephane Berube up at night?
L'Oreal's CMO chats about the dearth of consistent measurement tools, transitioning to a digi-first organization and marketing in a world without boundaries.
-
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
-
Turning a smoky eye to the future
How a L'Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.
-
Throwback Thursday: strategy in 2005
For our 25th anniversary, we're travelling through time. In '05, mobile was a big (and we mean big) deal.
-
First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
-
Going bigger with activations: TIFF’s repeat sponsors
L'Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
-
L’Oreal hones in on a one-on-one approach with shoppers
The beauty brand's new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co's radar.
-
When Google calls
From beauty to tech, Marie-Josee Lamothe chats about disrupted career plans, BBC's Sherlock and life at Google.
-
Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L'Oreal, among others.
-
Sunni’s shining career
As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.
-
Modern-day gentlemen
Guys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.
-
L’Oreal on its partnership with the NHL for Men Expert
How the men's brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.
-
Kiehl’s rolls out a holiday push
The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.
-
Best of Cannes: OOH
One Advertising's Karen Howe on the best work she has seen for the platform so far at the festival.
-
AToMic Awards: Viewers live out their reality dreams
The CBC, Loblaws, Stanfield's and L'Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.
-
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners' circle.
-
Maybelline stocks up for stocking stuffers
The L'Oreal line kicked off three holiday collections tapping into the growing nail trend and high demand for coloured lip-balms.
-
Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
-
The political brand-wagon
Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.
-
Biotherm continues push into men’s skincare
With a new anti-aging serum, the L'Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.
-
New York Ad Week: The big bang of tech and creativity is here
Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L'Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
-
Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk
Recently acquired by U.S.-based IMG, the event has grown into North America’s second-largest runway show and garnered millions of media impressions from around the globe.
-
L’Oreal’s digital makeover
Strategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.
-
TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest reveals its promotional plans.
-
TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
