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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Lowe’s Canada

Company Info

The Work

Rona finds common ground between DIYers and pros
Lowe’s gets funny about its product assortment
Why Lowe’s took a consumer marketing approach to recruitment
Rona shows the fun that comes with DIY know-how

In the News

  • How marketing is changing the way companies hire

    Brands like Lowe's, McDonald's and Staples are using creative promotional tactics to recruit in today's tight labour market.

    By Staff
    July 4, 2022
  • Lowe’s Canada to close 34 stores

    The company plans to "simplify" its banners, change its assortment and focus investment on omnichannel and remaining stores.

    By Josh Kolm
    November 20, 2019
  • Lowe’s helps consumers go hands-on with VR

    The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.

    By Josh Kolm
    April 6, 2017
  • Augmenting the shopping experience reality

    IBM, Walmart and Lowes Canada all look to bring AR technology into stores.

    By Megan Haynes
    July 16, 2012
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