MADD
Company Info
The Work

MADD drives home the dangers of impaired boating

Shelly’s mission: getting people home safely
In the News
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AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
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Newsmaker of the Year: Riding the Uber wave
How the industry disruptor changed how we get around, and drove some successful brand partnerships.
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MADD taps into billion-dollar non-alcoholic drink industry
Rolling out across the Sobeys chain, the virgin drinks are meant to deter drunk driving, while supporting the mothers against it.