Manulife
Company Info
The Work
Manulife puts disciplined advice at the forefront
Manulife zeroes in on tiny moments
Manulife sings away holiday stress
Manulife looks to provide utility
In the News
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Marketers on the Move: Turo promotes senior marketer
Also, Manulife, RBC, and St. Regis Hotel moves.
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Manulife gives global media and creative duties to Dentsu
A new dedicated agency unit will help the insurer more cohesively come to life across markets and lines of business.
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In Brief: Manulife names global communications leader
Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.
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Virtual Roundtable: Tackling financial anxieties
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
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Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
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Manulife Bank debuts chatbot as part of challenger approach
The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.
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Manulife’s CMO departs amid restructuring
Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position's remit.
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Manulife marketing goes global, but aims to keep it simple
Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.
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Manulife brings AI to underwriting
The insurer aims to speed up the application process as part of a broader transformation at the company.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Bronze: Manulife reveals the mortgage truth
DentsuBos and Mindshare helped the brand "Uncover the Mortgage Truth" and win a medal in the Underdog category.
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Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
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Manulife uses Apple Watch to woo customers
The company adds the allure of an in-demand wearable to its health-focused Vitality insurance program.
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Manulife looks to U.S. for new agency assignments
San Francisco's Heat will handle the insurance company's creative globally, including in Canada.
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Manulife hires new CMO
Gretchen Garrigues takes on the company's global marketing and branding leadership, with an eye towards growth.
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Manulife appoints first Canadian CMO
Former Tim Hortons marketer Glenn Hollis joins the company to build its brand and integrate its marketing in Canada.
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Check out marketing’s ‘Most Powerful Women’
Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow's WXN event.
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Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
