Mark’s more casual approach to the simple things in life
2019 MOY: Susan O’Brien streamlines Canadian Tire
Mark’s brings ‘well-worn’ message to everyday Canadians
Turning the ship around
In the News
Mark’s touts the simplicity of ecommerce
The retailer's latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
Mark’s debuts new, working-class brand platform
The retailer hopes "Well Worn" will provide a clear brand identity as it attempts to expand to new audiences.
Mark’s French sibling brings casual into Quebec
L'Equipeur continues the retail evolution of Canadian Tire's fashion banners.
Marking territory, from work wear to casual
Forty-year-old retailer Mark's has come a long way from its origins supplying industrial clothes to a booming oil town.
Up to the Minute: ICA’s Gillian Graham resigns
Plus: Mark's gets a new agency, the CRTC talks anti-spam and more news you may have missed.
CASSIES Silver: Mark’s gets ready for winter
The retailer took advantage of a frigid winter to match discounts to temperatures.
MAOY Gold: Touché!’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
Canadian Tire goes big with digital
The retailer is hoping to hook younger customers with its new interactive "showcase" store.
Sid Lee opens in Calgary, eyes California
The Montreal-based agency is exploring a new shop in California to help the New York office, while Vito Piazza assumes the role of president of its recently launched Western Canada location.
Global tour: Retailers that made a merry mark
Infield Marketing's Martin Rydlo and Derek Joynt round up some cool Christmas retail cheer.