McDonald’s Canada
Company Info
Brands
Ranking 2025
2024 Rank
--The Work
McDonald’s Canada teams up with Auston Matthews and Connor McDavid
McDonald’s says The Grinch is a cinch when it comes to mass meal appeal
Why McDonald’s Canada is appealing to tech workers
McDonald’s Canada revives The Menu Song
In the News
-
McDonald’s Canada appoints Francesca Cardarelli as CMO
McDonald’s Canada has appointed Francesca Cardarelli as chief marketing officer, while former CMO Alyssa Buetikofer joins McDonald’s USA as chief ...
-
Marketers on the Move: UNICEF Canada names new digital marketing director
UNICEF Canada’s new marketer worked with Doctors Without Borders Jessica Bauer Urdangarin is starting a new role as digital marketing director ...
-
McDonald’s adds Wieden+Kennedy to Canadian agency roster
The U.S. agency will work alongside Canadian AOR Cossette on "select campaigns" throughout the year.
-
ACTRA calls for boycott of ‘union-busting brands’
The actors union is targeting Canadian Tire, M&M Food Market, McDonald's, Rogers, Walmart and H&R Block for working with agencies it says are engaged in a lockout.
-
Cossette staffs up creative team working on McDonald’s
New ECD Jason Hill is leading a group that will add three creative directors next month.
-
McDonald’s new Impact Team is helping it ‘feed and foster’
The cross-functional team is taking an "act first, talk later" approach to commitments that go beyond marketing.
-
55 years of McDonald’s Canada leading the way
The local arm of the global QSR became a top performer by addressing consumer tastes, prompting other markets to follow suit.
-
Our 2021 forecast: forecasts about 2021 won’t help you
With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.
-
Up to the Minute: McDonald’s changes its loyalty program
Plus, NFA and Zulu win at AdAge's Small Agency awards (again) and Wasserman names new CD.
-
Getting back to spending becomes more complicated
Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.
-
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank's Clinton Braganza and Social Lite's Neetu Godara.
-
Corner Office Shifts: John Betts to retire from McDonald’s
Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.
-
McDonald’s puts Beyond Meat on the menu
A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.
-
CRC 2019: No. 3 art-and-copy team on winning together
Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.
-
How Canada fared on the Warc Creative 100
FCB/Six's "Destination Pride" for PFLAG was the top-performing Canadian campaign on the global rankings.
-
Meet the 2019 Marketers of the Year
Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.
-
MOY 2019: Antoinette Benoit’s golden strategy
The McDonald's CMO has Canadians, from kids to grandpas, lovin' the Golden Arches.
-
Media AOY Silver: OMD Canada amps up solution arsenal
CEO Cathy Collier says the media agency is focused on making "better decisions faster" this year and beyond.
-
Time to vote in the Marketer and Agency Surveys
The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.
-
McDonald’s to expand McCafe concept
Two street-level storefronts bring the QSR's standalone coffee shop to a new urban setting.
-
Cannes 2018: And the Outdoor Grand Prix goes to…
Cossette and McDonald's simple solution to crummy navigational signage just bagged the big one for Canada.
-
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
-
Lessons from abroad: The insight hunter
McDonald's Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)
-
Brand Doctors: McDonald’s food. More questions
Industry experts suggest that perceptions about the QSR's menu items won't change any time soon.
-
Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
-
Grey takes Grand Effie
The win for "Groceries Not Guns" was the first for a Canadian agency, while Leo, Juniper Park, Ogilvy and Tribal also took home prizes.
-
Check it out: McDonald’s menu upgrade
A charity initiative swapped out the traditional "hamburger menu" on major websites for a tastier-looking version.
-
McDonald’s lunchtime plans
The QSR goes after the midday crowd with a new menu item.
-
Check it out: Can a Big Mac conquer hate?
McDonald's Canada asks Canadiens fans to hug a hated rival for a free burger.
-
McDonald’s introduces stand-alone McCafé
The location in Toronto's Union Station is part of the QSR's strategy to become a go-to coffee brand.
-
McDonald’s capitalizes on customizing
More burger topping options, ordering kiosks and table service are part of the QSR's growth plan.
-
Where would McDonald’s be without farmers?
The QSR's new campaign takes the Canadian products out of its food to show the importance of its local sourcing.
-
Check it out: McFlurry’s Canadian roots
A new spot celebrating the treat's birthday also reminds us where it was born.
-
Mobile lessons from unlikely sources
Google Canada's Adam Green on how traditional brands can win in an increasingly mobile-centric world.
-
Antoinette Benoit’s plan for McDonald’s
The new SVP marketing at the QSR talks about accelerating digital, agency relationships and why, even with the success of McCafe, the chain will always be a burger joint at heart.
-
McDonald’s Canada launches new meatless options
The QSR is adding two new meat-free McWraps to its menu following customer feedback.
-
Ontario catches the McLobster
McDonald's is bringing the sandwich out of Atlantic Canada for the first time with a TV and OOH campaign.
-
Video: Catching up with McDonald’s in Cannes
We spoke with CMO Joel Yashinsky and Tribal DDB's Andrew McCartney about their presentation in Cannes, as well as with Cyber judge, John St.'s Nellie Kim on how the QSR's "Our Food. Your Questions." campaign did in the category.
-
Canada gets six shortlist mentions in Promo & Activation
Anomaly gets two nods for its Budweiser Red Lights, with Tribal DDB, Grip Limited, The Hive and John St. also grabbing spots on the list.
-
Tribal DDB nominated for PR Lion
The agency picked up a mention for its work on the McDonald’s Canada “Our Food. Your Questions.” campaign.
-
Canada gets two Direct Lions shortlist mentions
Tribal DDB for McDonald’s Canada and Lowe Roche for work with Pfaff Auto.
-
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
