Metro
Company Info
Brands
Ranking 2025
2024 Rank
#327Agency Partners 2025
The Work
Metro’s Moi deploys celebrity namesakes to drive personalization
Metro flips holiday meals to better reflect its customers
Metro refines what it means to source local products
Metro wants people to get through this together
In the News
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Food Basics reaches out to underserved communities for Ramadan
Food Basics is partnering up with Muslim communities during Ramadan this year to build connections with new Canadians and help ...
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MOY 2025: Alain Tadros helps Metro cozy up to customers with Moi
In the coming days, strategy will continue revealing the 2025 Marketers of the Year. Check back here every day for ...
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Metro gives its flagship brand a makeover
Metro has revealed a new look for its flagship private label brand, Irresistible, to better align with consumer expectations and ...
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Egglife looks to crack the Canadian market
The brand's protein-packed tortillas have landed at Metro, with further expansion plans in the works.
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Walmart and Costco sign grocery code of conduct
All major Canadian grocers are now on board.
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Industry Moves: Arrivals + Departures lands Metro Ontario
Plus, Nigel Scott launches The Devil's Thumb.
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RBC expands its loyalty partnership with Metro
The partnership is designed to combine Avion Rewards with Moi for greater savings.
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How Metro is driving interest in Selection private label offerings
The grocer is finding success, particularly with its value-pack formats.
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Private label penetration, discount banners spur Metro sales growth
The grocer reports 4% lower food-basket inflation than Consumer Price Index.
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Loblaw and Metro on a high after posting positive profit hikes
Both grocers report the sales of private labels are outpacing national brands.
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In Brief: Publicis Montreal named marketing partner for Metro’s Brunet
Also, Talk Shop announces U.S. expansion.
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Metro gets a big 26% net earnings spike in Q3
Overall sales and same-store food were up around 10% in the quarter as the company remains mired in a labour dispute.
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Conservation group scolds grocers over salmon labels
SeaChoice found that most banners are slipping on seafood sustainability and relying on misleading labelling.
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Pigeon wins Metro’s in-store and Quebec marketing assignments
The agency is building on its previous work on the grocer's private label brands.
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Online food sales help Metro to another major earnings boost
The grocer also expects the trend towards value-focused shopping to continue.
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Metro gives its delivery service a new look
The rebranding aims to create a stronger association with Metro stores and the personal touch that comes with them.
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A Quebec sauce brand finds success with the Big Game
Firebarns stood out with a poultry adjacency on Super Bowl Sunday.
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Metro reports another profit and sales boost
The grocer is reporting food basket inflation stayed steady, helping keep earnings and margins high.
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Instacart adds more Metro banners to its platform
Food Basics, Super C and Marche Adonis stores are now accessible for one-hour delivery.
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Loblaw and Metro earnings stay strong amid inflation
Both companies cited strong performance in discount channels and private label.
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Inside Metro’s Ontario Locally Sourced program
The grocer is seeing a wider range of products and strong Royal Agricultural Winter Fair coupon redemptions.
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Pharmacy gives Metro a strong net earnings boost
Meanwhile, food sales were up marginally as consumers become more value-conscious.
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A lot of shoppers have seen price spikes in grocery aisles
Numerator polled Metro customers to see what deal-seeking habits they might adopt if prices continue trending upward.
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Profit gains amid inflation: unsavoury price gouging or brilliant brand management?
While investors are happy with Loblaw, Empire and Metro's recent earnings, customers and suppliers are paying the price. Literally.
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Metro, Giant Tiger and Dollarama join Instacart
The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.
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Metro’s new health labels come with a dose of data
From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.
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Why Metro gave its private brands their own magazine
From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.
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Pigeon and Metro perk up their design challenge
Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.
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Ending raises for workers catches the ire of consumers
As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are "all in this together" last?
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Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
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Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
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Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey's, Longo's and Loblaw are expanding support for domestic producers.
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Metro private label products get a redesign
The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.
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Stops, Starts, Changes at Metro, Sol, Astro and Zellers
Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.
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Q&A with Metro’s Nancy Modrcin
Outgoing VP of marketing says in-store displays not dead despite digitization.
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How MissFresh is driving distribution through Metro
The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.
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Metro partners with Foodlavie
The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.
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Sobeys, IGA, M&M get into delivery
The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.
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Metro expands Uber Eats partnership
The grocery chain is offering ready-to-eat meals delivery from more stores as it grows its omnichannel options.
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Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
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MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
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Metro to buy Jean Coutu for $4.5 billion
The grocer formally reveals its plan to take over the longstanding Quebec drugstore chain.
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Metro buys into meal kit company
The grocer acquires a majority stake in Montreal's MissFresh, getting into an emerging category.
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Metro digitizes rewards feature
The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.
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Metro launches online shopping
The first phase of delivery begins in Quebec.
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Publicis Montreal president to join Metro
Alain Tadros will take over as VP of marketing for Quebec at one of his agency's long-standing clients.
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The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
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Mondelez taps into entrepreneurial culture
The CPG co is partnering with tech startups and retailers on Canadian pilot projects.
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Metro launches Apple Watch app
The grocery retailer has jumped on the tech accessory as part of its overall personalization play.
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Weekend reading: Brands tap into foodie culture
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.
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Metro customizes the grocery trip
The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.
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Trending in #2015
From smart shelves to new fulfillment options, here's what the pundits predict will be big in shopper marketing.
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Food Basics names new AOR
Metro's low-cost grocery store has picked Toronto-based Open to handle its marketing efforts.
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Growing local content in Quebec
As part of a pilot program, Metro is creating branded videos that put regional, family-owned food producers front and centre.
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Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
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AToMiC Awards: Rethinking content, extending the consumer experience
Toronto agency Secret Location snagged four prizes for creating innovative digital companions for TV shows.
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Ryvita’s holiday pairing push
The seven-week campaign for the crispbread includes a partnership with the LCBO and Metro to target a younger demo.
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Kids + alcohol = book deal
"Reasons Mommy Drinks," a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.
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Blue Goose ships in a fresh sampling program
The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.
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Shopper Innovation Awards: In-store engagement
Keurig brews up a Gold win, while Metro takes Silver and ComQi takes Bronze for effectively engaging customers in stores.
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Shopper Innovation Awards: Brand new!
Metro wins Gold, Wendy's takes Silver and Friskies wins Bronze in the category that recognizes new product launches.
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In the aisles with Metro’s Nancy Modrcin
The grocery retailer eyes a big online push as part of predictive analytics, personalized content play.
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Metro shares its love of news
The daily newspaper is rolling out a set of promotions as a fall extension of its "shareability" campaign that launched in the spring.
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BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto's Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
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Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
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Stops, starts and changes: Telus gets touchy at Laval store
In this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.
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How shopper marketers could join a movement
Martin Rydlo shares how Campbell and Metro have been working with communities to alleviate hunger.
