Metro
Company Info
Brands
Ranking 2022
2021 Rank
--Marketers 2022
Agency Partners 2022
The Work
Metro flips holiday meals to better reflect its customers
Metro refines what it means to source local products
Metro wants people to get through this together
Super C runs a contest your kids will hate
In the News
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Metro’s new health labels come with a dose of data
From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.
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Why Metro gave its private brands their own magazine
From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.
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Pigeon and Metro perk up their design challenge
Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.
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Ending raises for workers catches the ire of consumers
As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are "all in this together" last?
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Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
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Metro picks an ‘irresistible’ kombucha look
A student design contest gave the grocery banner insights about a new product category and private label.
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Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey's, Longo's and Loblaw are expanding support for domestic producers.
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Metro private label products get a redesign
The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.
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Stops, Starts, Changes at Metro, Sol, Astro and Zellers
Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.
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Q&A with Metro’s Nancy Modrcin
Outgoing VP of marketing says in-store displays not dead despite digitization.
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How MissFresh is driving distribution through Metro
The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.
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Metro partners with Foodlavie
The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.
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Sobeys, IGA, M&M get into delivery
The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.
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Metro expands Uber Eats partnership
The grocery chain is offering ready-to-eat meals delivery from more stores as it grows its omnichannel options.
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Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
