Microsoft
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
In the News
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Three things CMOs should know about AI in marketing
Publicis Canada's CDO Alister Adams' biggest recommendation? Embrace it.
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Canada is a hotbed for AI and Unilever is all in
The CPG giant's Toronto AI facility is one big step toward improving productivity and innovation globally.
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Why creativity can close the gender gap in tech
Microsoft's Lisa Gibson on why arts skills are vital to success at companies undertaking digital transformations.
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Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
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How to take control of your own digital upskilling
From the Tech newsletter: Microsoft's Lisa Gibson explains why non-IT staff need to improve their digital know-how.
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Microsoft launches online AI school for execs
The tech giant is offering on-demand lectures for those responsible for AI implementation.
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Make championing women core to your business
Microsoft Canada's Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.
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Publicis Groupe offers a first look at Marcel
The holding company demoed its much-hyped global collaboration platform and gave more details about its launch.
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Microsoft announces new AI platform
An upcoming Windows 10 update promises to make consumer apps work faster across all devices.
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Microsoft names new AI lead in Montreal
Geoffrey Gordon joins amidst plans to double the company's team of experts in the city.
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Bricks-and-mortar retail alive and well, study finds
Why the death of traditional retail stores might be "greatly exaggerated."
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Microsoft bets on B.C.’s mixed reality community
The company adds to its AR and VR teams in Vancouver and invests in the next generation of developers.
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Microsoft launches global AI competition
Venutre.AI will split $3.5 million between four companies aiming to advance the technology.
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Microsoft bets on Montreal AI
The tech giant acquires deep learning startup Maluuba and further invests in the city's growing AI community.
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Lessons from the ‘Supermarket of the Future’
Jackman Reinvents' Ardie Wen on how brands and retailers need to think about tech's role in the store environment.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
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Which brands are meaningful for Canadians?
Havas Media's new report suggests many consumers wouldn't care if most brands disappeared altogether.
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Shopper Innovation Awards: Xbox reveals mysterious consoles
The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.
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Learning the ropes
How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.
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Cash, dethroned
Microsoft's Alyson Gausby on why brands need to get ready for the cashless coming.
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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How to grab attention in 2015
Microsoft's Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.
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2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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Don’t oversimplify millenials
Microsoft's Alyson Gausby has news for you: that coveted Gen Y demo? It doesn't really exist. At least not the way you think.
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PR AOY Bronze: Veritas expands its influence
The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.
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The connected family
Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft's Alyson Gausby.
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Overall Brand of the Year: Crowning Tim Hortons
There's no stopping this beloved Canadian icon. From product and tech innovation to going viral, here's how to secure the top spot on the Brands of the Year list.
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The media omnivore
In a world where multi-tasking is the new reality, Microsoft's Alyson Gausby looks at how brands can tap whatever device people are on.
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Why Canadians don’t enjoy shopping for new gadgets
Microsoft's Alyson Gausby on how brands can keep decision-making simple for back-to-school shoppers.
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Infographic: Who is today’s man?
Work and financial stress worry some, but most just want to spend time with their kids.
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What’s keeping Canadians up at night?
Microsoft's Alyson Gausby looks at how brands can help relieve everyday stress.
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Ditch the Marlboro man stereotype
Marketers, listen up! New research finds men are increasingly active at home, and Microsoft's Alyson Gausby says it's time to treat them with respect.
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Mentor Exchange open to applicants
For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.
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Microsoft pops up a cafe
The tech co is going "hipster" to promote its Surface Pro 3.
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One size fits none
Microsoft's Alyson Gausby says personalization is more than a buzzword. It's the future for brands.
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Microsoft switches agencies
While the impact on Canadian marketing efforts is not yet known, globally the co has selected Interpublic Group for advertising.
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The niche social networks Canadians are adopting: study
Microsoft's latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.
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Creating whole-brain experiences
Microsoft's Alyson Gausby looks at marrying the noggin's logical left side with the creative right to create an engaging experience.
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Is quiet the new loud?
Microsoft's Alyson Gausby looks at how brands can stop shouting in the online space.
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Data: the online currency
Microsoft's Alyson Gausby on finding the fair price for consumers' data.
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Three digital trends: Microsoft
Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.
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Google named most influential brand in Canada: Ipsos Reid
The third annual survey, released at FFWD Ad Week, introduces President's Choice and MasterCard as new entrants to top 10.
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Canadians driven by ‘need’ for habitual purchases: Study
A Microsoft retail study of the path to purchase for frequently purchased items found that 78% of shoppers only buy a product when in need.
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MAOY Honourable Mention: Starcom MediaVest Group’s content push
The media agency is recognized for work for P&G, Express and Microsoft.
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Microsoft goes big with Xbox One
The electronics co. pulls off a week-long integrated campaign highlighted by a "zombie attack" outside of a giant replica game console in downtown Vancouver.
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Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
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Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
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New York Ad Week: The big bang of tech and creativity is here
Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L'Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
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Stops, starts and changes; Nordstrom confirms expansion rumours
Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.
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Next Big Things: New partners for a new reality
It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.
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Stops, starts and changes; Couche-Tard expands into Europe
Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.
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Store stops, starts & changes
In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.
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DAOY Honourable Mention: Taxi’s big digital fares
Taxi rounds out the top five in Digital Agency of the Year with work for Telus, Canadian Tire and Microsoft.
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Next Big Thing: The NU world of TV advertising
Microsoft Advertising is about to change television as we know it. So what does this mean for our industry?
