Microsoft Canada
Company Info
Brands
Ranking 2024
2023 Rank
#36Agency Partners 2024
In the News
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Agency Wins: Microsoft Canada opts for global shop to handle Canadian PR needs
Also, TD to work with ThePub and MacIntyre snags two new clients.
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Marketers on the Move: iCapital poaches top Microsoft marketer
Plus, Volvo taps Toyota retail marketer to lead its communications.
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How brands should communicate during a global crisis
Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.
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Why creativity can close the gender gap in tech
Microsoft's Lisa Gibson on why arts skills are vital to success at companies undertaking digital transformations.
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How to take control of your own digital upskilling
From the Tech newsletter: Microsoft's Lisa Gibson explains why non-IT staff need to improve their digital know-how.
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Insights from the Next Top Ad Execs
The competition revealed that younger Canadians struggle to define AI and don't consider it with a sense of urgency.
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Make championing women core to your business
Microsoft Canada's Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.
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Former Microsoft CMO makes an analytical move
Andrew Dixon has taken on the VP, marketing role for Canada and Latin America at SAS.
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Capturing attention
Microsoft Canada's Alyson Gausby on how marketers can adapt to changing attention spans.
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Getting consumers to pay attention
New research from Microsoft Canada shows that attention spans aren't shrinking as much as they are adapting.
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Putting data to use
Microsoft Canada's Alyson Gausby on why brands need to help consumers actually use all that data they're tracking.
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The power and value of personalization
This year's Microsoft Digital Trends report highlights how brands can get Canadians to use digital services and products.
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Why delight is not enough
Microsoft's Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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What’s your device personality?
Mobile phones aren't just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft's latest screen research.
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Microsoft tells women’s stories
The tech company unveiled a giant black and white portrait of strong female leaders as part of a social media campaign.
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Two-thirds of shoppers buy where they preview electronics
Lead researcher Alyson Gausby shares insights from a new Microsoft study, which also suggests Canadians are more likely to recommend specific products rather than stores.
