M&M’S
Company Info
In the News
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M&M minis are heating up the frozen section
The brand is promoting its treats as a complement to ice cream in a national shopper program.
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Brand collabs: How much is too much?
From the C-Suite newsletter: Is the tactic still "cool" now that mainstream brands are flocking to the trend?
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The sweetest battleground
Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?
