Mosaic
Company Info
Agencies
Ranking 2025
2024 Rank
--Address:
Mississauga
#101 - 2700 Matheson Blvd East, East Tower
Mississauga ON, L4W 4V9
Phone: 905.238.8422
Toronto
#100 - 100 Liberty Street
Toronto ON, M6K 3L7
Phone: 647.417.3333
Montreal
#310 - 2075 Boulevard Robert-Bourassa
Montréal QB, H3A 2L1
Phone: 514.228.8950
Boisbriand
#320 - 3655 Avenue des Grandes Tourelles
Boisbriand QB, J7H 0E2
Phone: 450.970.3435
Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
Copywriters
Designers
The Work
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In the News
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Tim Hortons brings back ‘Roll Up To Win’ cups with new prize partners
Tim Hortons is bringing back the option to physically roll up the rim on its cups for its annual “Roll ...
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Industry Moves: Gut opens second European office
Also, Acosta buys Crossmark and Product Connections.
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The Future of Retail: Part 2
From AI to Generation Alpha, our experts weigh in on what they think will have the greatest influence in the next decade.
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In Brief: Creative director Dan Berzen returns to Mosaic
Plus, People Corp brings on a new CMO and Zeno adds to its corporate practice.
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Labatt brings cocktail brand Cutwater north
From Shopper Marketing Report: The top spirits-based canned cocktail stateside is looking to gain a foothold in Ontario.
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Mosaic promotes Jef Moore into key leadership role
The shop vet will oversee all of the agency's creative teams and drive new business.
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Ace Bakery’s new platform celebrates a love of bread
The brand aims to look premium, yet affordable, with sunny visuals that stands out from the competition.
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Collabs and creative pairings open up new doors
Retail experts weigh in on how CPG brands are expanding consumption horizons by showing off the versatility of their products.
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Coinberry hires Subtej Nijjar as CMO
Mosaic's now-former North American president is taking over marketing at the crypto trading platform.
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CPG vet Bill Ivany named president of Acosta Canada
Ivany believes the COVID-spurred increase in online purchase of goods will remain.
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How shopper marketing has been shaped by the pandemic this year
Mosaic's Jason Dubroy updates us on the importance of packaging, store layouts and even QR codes.
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General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
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Mosaic restructures to work across borders
Already integrating its offering across disciplines, the agency is now doing the same geographically with a series of promotion to help create flexible teams between four offices.
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Clorox helps the on-the-go consumer clean up
From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.
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Mosaic hires Jason Dubroy in new omnichannel SVP role
TracyLocke's former managing director will bring digital expertise to the agency's work in addition to leading shopper teams.
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2020 Agency Holiday Cards: Part Three
A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.
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Which commerce innovations are here to stay?
A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.
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Mosaic hires Subtej Nijjar as president
Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.
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Clif embraces experiential to get back to its cycling roots
The brand is trying to keep interest in its energy bars strong by giving bike rides away alongside its newest flavours.
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D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans "#GetThatBread."
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Mosaic bolsters its creative ranks
Group CD Laura Serra is among the recent additions to the agency as it continues to build a more holistic approach.
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View from the C-Suite: Andrew Peller’s new consumer-centric strategy
EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.
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Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
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More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
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AToMiC 2019: The reality of tech
FCB and Mosaic used technology with the aim of changing and saving lives.
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Weston Foods launches a pop-up ‘for second chances’
An activation for Dave's Killer Bread plays on the brand's origin story to support former convicts and at-risk communities.
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Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
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Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
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Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
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Children’s Wish Foundation dials up the intensity
An apparel line and new video honour the memory of a wish recipient to inspire donors to fight together.
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Jean Richer joins Up Cannabis
The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.
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CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
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Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
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The BMO Effect
With Canada's first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
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AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
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Inside Bud Light’s celebrity-filled living room
DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.
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Dave Watson joins Mosaic
The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.
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Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
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Up to the Minute: Uber (not that one) changes its name
Plus: A new face at Mindshare, Wind Mobile's new shop and more news you might have missed.
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The (virtual) reality of retail
To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker's Robyn Burton.
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Mosaic launches influencer network
Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.
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Employees in ads: what could go wrong?
Here's what brands should consider before giving their staff the spotlight.
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Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
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What’s going on inside Stella Artois’ tent?
Take a look at what's under the brand's Sensorium dome, where five dishes are inspired by the senses.
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Up to the Minute: Green Giant’s new ho-ho-home
Plus: Omnicom's new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.
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FCB wins BMO business
The shop takes over the bank's branding work from Y&R, while KBS' purview within the bank's "agency of collaboration" model expands.
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OOH goes high-tech
Check out these innovative outdoor campaigns, made possible thanks to technology.
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Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
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Weekend reading: Brands tap into foodie culture
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.
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And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
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CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its "Christmas Miracle" video went viral and increased revenue by 86%.
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Mosaic acquires Launch!
Acosta Mosaic Group adds "unmatched" scale to its retail programs with the addition of the experiential agency.
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Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country's top brands.
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Diet Coke gets fashionable
Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand's curated clothing collection on Gilt.com.
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Two Best of Show prizes awarded at PROMO!
Check out who picked up the top honours at last night's award show, honouring the best in brand activation.
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Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking - literally - to help them overcome the fear that they can't recreate a meal themselves.
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Canada picks up six Lions at final award show
Bringing Canada's total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.
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Canada gets three noms in Branded Content
Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.
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AToMiC Awards: Experiential, getting physical to get attention
From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.
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AToMiC Awards: Rethinking content, news crashing
Mock trials and newscasts helped push green messages and caught the judges' eyes.
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AToMiC shortlist: part four
In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.
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Samsung’s #TrendingNow
The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.
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A marketing tipping point
Hunter Straker's Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.
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Shopper Innovation Awards: Magnum brings pleasure to Toronto
The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.
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Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Bud Light partners with Digital Dreams fest
The summer concert is introducing RFID bracelets for cashless transactions and as a marketing opp for sponsors.
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Top Cannes Mobile and PR contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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AMG launches Shopper Solutions North America
The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.
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Microsoft goes big with Xbox One
The electronics co. pulls off a week-long integrated campaign highlighted by a "zombie attack" outside of a giant replica game console in downtown Vancouver.
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Human coupons take over the PROMO! Awards
Ikea and Leo Burnett take home Best of Show and two Golds for its store-opening campaign, as the agency collects 17 awards in total.
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Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
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Shopper Innovation Awards: Integration
Gold honours in this category go to Loblaw for "BBQTown" and MasterCard for "Stylicity," while Maynards picks up Silver for "Make your Face a Maynards."
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Mosaic appoints Jeff Rogers as president
The former senior VP will fill the role as Aidan Tracey moves into the position of president of AMG, which owns the Toronto agency.
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Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
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Mosaic acquires Hunter Straker
The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.
