National Public Relations
Company Info
Award-Winning Talent 2025
The Work
Laughing Cow petitions for its place in the cultural conversation
Explore NB nurtures an image of nature with spring campaign
Oikos fuels fitness fiends with protein-rich yogurt range
Why Telus is looking to make student life ‘better than imagined’
In the News
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Boursin seeks new horizons on the slopes of Quebec
Cheese brand Boursin is using ski culture to expand the scope of where and when its products can be consumed ...
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Agency News: Bob’s Your Uncle revamps its senior leadership
Plus, National PR hires ECD Shawn King and Devon Consulting promotes a VP.
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In Brief: Forsman & Bodenfors Canada names new ACD
Plus, a new addition to National PR's senior leadership.
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Industry news: National expands role of SVP Karen White
Plus, Harbinger names a managing director.
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Silk minds its peas and cues for new plant-based yogurt
The Danone brand is unveiling its biggest marketing campaign built around the category.
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Industry Moves: National names new VP and practice lead, public affairs
Plus, The Hive announces two promotions.
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In Brief: Golin names new lead for consumer business
Plus, National makes a host of additions to its Toronto leadership team and Cossette hires an ACD.
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National PR adds two to its Montreal management team
Denis Coupal will head the health and lifestyle team, while former Canadiens comms lead Paul Wilson rejoins the agency.
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Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
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Up to the Minute: Rock-It names new leadership
Plus, McCann wins Santa Claus Parade mandate, Swoop picks Brookline and Apply Digital expands to Los Angeles.
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National PR names new president
Martin Daraiche will oversee nine offices nationally, while Julie-Anne Vien takes over as managing partner in Quebec City.
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Danone adds two plant-based food SKUs
The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.
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Up to the Minute: National PR wins AGO assignment
Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.
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Figr launching AR app to ‘educate’ consumers
The cannabis brand aims to engage Canadians with augmented reality that also follows the category's strict marketing regulations.
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National Toronto unites digital, marketing and tech practices
The integrated DMT team will be led by SVP Erin Jacobson.
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Telus names new dedicated agency as PR AOR
The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.
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Up to the Minute: NFA beefs up strategy team
Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.
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Up to the Minute: Juniper Park\TBWA wins TSO work
Plus, National names managing partner in Ottawa and ToK gets assignment with Fondation Emergence.
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National PR ramps up corporate affairs team
VP Luc Levasseur will help lead the practice and position the firm for future growth in Ontario.
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Up to the Minute: National PR adds SVP in Toronto
Plus, Enterprise wins AOR mandate with La Prep and a former Fuse partner joins new venture.
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Up to the Minute: Hill+Knowlton adds VP
Plus, Dada Communications grows its team in Montreal and 2Social adds director of client service.
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David Gordon to leave Cohn & Wolfe
The agency's managing director is going client-side to join medical cannabis company PharmaCielo.
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Up to the Minute: Kabane lands Familiprix business
Plus, National acquires Octane Strategies and Crowns Creative adds director of strategy and content.
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Up to the Minute: Powershifter names new director
Plus, National Public Relations makes six promotions and Mansfield wins Kanetix.
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National hires SVP of financial and crisis comms
Andrea Mandel-Campbell replaces Ronald Alepian and will manage both practices from Toronto.
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National hires SVP of strategy and integration
Becca Young will look to help the firm expand adoption of its non-traditional offerings.
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National names VP of marketing technology
Hide Ozawa will support the firm's Canadian offices and work with teams in the U.S. through Shift Communications.
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Up to the Minute: NFL Canada selects TTG
Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.
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National makes three senior appointments
The agency names new leadership in Quebec and adds veteran public affairs expertise in Toronto.
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The BMO Effect
With Canada's first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
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Canada’s most reputable corporations a stable bunch
Leger's annual consumer survey shows trust is long-lasting but easily lost.
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National Public Relations enters the martech space
A bid to fill a gap among brands struggling to connect data and PR.
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Up to the Minute: National adds to its Atlantic team
Plus, Warc launches new awards and more news you may have missed.
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Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
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Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.
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Up to the Minute: Cohn & Wolfe, National merge in Montreal
Plus: Tennis Canada's new CMO and more news you may have missed.
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Cynicism runs rampant among consumers
Canadians feel like the system is working against them. And brands, you're part of the system.
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Up to the Minute: Fuse makes senior promotions
Plus: A new win for Red Lion, the CMA's new board chair and more news you may have missed.
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National adds new VP, director
Shannon Emily Davidson and Candi Jeronimo join the PR shop's consumer marketing team.
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Up to the Minute: New faces at Public
Plus: ADC Young Guns gets a revamp, a new PR firm for Nintendo and more news you may have missed.
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Up to the Minute: New faces at Loopmedia
Plus: Two Windsor shops merge, YouTube opens a Toronto creator studio and more news you may have missed.
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Up to the Minute: Changes at the top at National
Plus: ICA appoints new board members, Armstrong hires a former MacLaren CD, and more news you may have missed.
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National absorbs Sonic Boom
All of the agency's content marketing capabilities will now be handled by its parent company.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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Danone names National as PR AOR
The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.
