National Public Relations
Company Info
Award-Winning Talent 2025
The Work
Explore NB nurtures an image of nature with spring campaign
Oikos fuels fitness fiends with protein-rich yogurt range
Why Telus is looking to make student life ‘better than imagined’
Telus re-ups on its critters in latest brand campaign
In the News
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Boursin seeks new horizons on the slopes of Quebec
Cheese brand Boursin is using ski culture to expand the scope of where and when its products can be consumed ...
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Agency News: Bob’s Your Uncle revamps its senior leadership
Plus, National PR hires ECD Shawn King and Devon Consulting promotes a VP.
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In Brief: Forsman & Bodenfors Canada names new ACD
Plus, a new addition to National PR's senior leadership.
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Industry news: National expands role of SVP Karen White
Plus, Harbinger names a managing director.
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Silk minds its peas and cues for new plant-based yogurt
The Danone brand is unveiling its biggest marketing campaign built around the category.
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Industry Moves: National names new VP and practice lead, public affairs
Plus, The Hive announces two promotions.
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In Brief: Golin names new lead for consumer business
Plus, National makes a host of additions to its Toronto leadership team and Cossette hires an ACD.
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National PR adds two to its Montreal management team
Denis Coupal will head the health and lifestyle team, while former Canadiens comms lead Paul Wilson rejoins the agency.
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Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
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Up to the Minute: Rock-It names new leadership
Plus, McCann wins Santa Claus Parade mandate, Swoop picks Brookline and Apply Digital expands to Los Angeles.
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National PR names new president
Martin Daraiche will oversee nine offices nationally, while Julie-Anne Vien takes over as managing partner in Quebec City.
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Danone adds two plant-based food SKUs
The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.
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Up to the Minute: National PR wins AGO assignment
Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.
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Figr launching AR app to ‘educate’ consumers
The cannabis brand aims to engage Canadians with augmented reality that also follows the category's strict marketing regulations.
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National Toronto unites digital, marketing and tech practices
The integrated DMT team will be led by SVP Erin Jacobson.
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Telus names new dedicated agency as PR AOR
The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.
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Up to the Minute: NFA beefs up strategy team
Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.
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Up to the Minute: Juniper Park\TBWA wins TSO work
Plus, National names managing partner in Ottawa and ToK gets assignment with Fondation Emergence.
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National PR ramps up corporate affairs team
VP Luc Levasseur will help lead the practice and position the firm for future growth in Ontario.
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Up to the Minute: National PR adds SVP in Toronto
Plus, Enterprise wins AOR mandate with La Prep and a former Fuse partner joins new venture.
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Up to the Minute: Hill+Knowlton adds VP
Plus, Dada Communications grows its team in Montreal and 2Social adds director of client service.
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David Gordon to leave Cohn & Wolfe
The agency's managing director is going client-side to join medical cannabis company PharmaCielo.
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Up to the Minute: Kabane lands Familiprix business
Plus, National acquires Octane Strategies and Crowns Creative adds director of strategy and content.
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Up to the Minute: Powershifter names new director
Plus, National Public Relations makes six promotions and Mansfield wins Kanetix.
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National hires SVP of financial and crisis comms
Andrea Mandel-Campbell replaces Ronald Alepian and will manage both practices from Toronto.
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National hires SVP of strategy and integration
Becca Young will look to help the firm expand adoption of its non-traditional offerings.
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National names VP of marketing technology
Hide Ozawa will support the firm's Canadian offices and work with teams in the U.S. through Shift Communications.
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Up to the Minute: NFL Canada selects TTG
Plus, Colour hires new CD, Faulhaber Communications wins three new clients, and more news you may have missed.
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National makes three senior appointments
The agency names new leadership in Quebec and adds veteran public affairs expertise in Toronto.
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The BMO Effect
With Canada's first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
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Canada’s most reputable corporations a stable bunch
Leger's annual consumer survey shows trust is long-lasting but easily lost.
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National Public Relations enters the martech space
A bid to fill a gap among brands struggling to connect data and PR.
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Up to the Minute: National adds to its Atlantic team
Plus, Warc launches new awards and more news you may have missed.
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Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
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Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.
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Up to the Minute: Cohn & Wolfe, National merge in Montreal
Plus: Tennis Canada's new CMO and more news you may have missed.
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Cynicism runs rampant among consumers
Canadians feel like the system is working against them. And brands, you're part of the system.
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Up to the Minute: Fuse makes senior promotions
Plus: A new win for Red Lion, the CMA's new board chair and more news you may have missed.
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National adds new VP, director
Shannon Emily Davidson and Candi Jeronimo join the PR shop's consumer marketing team.
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Up to the Minute: New faces at Public
Plus: ADC Young Guns gets a revamp, a new PR firm for Nintendo and more news you may have missed.
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Up to the Minute: New faces at Loopmedia
Plus: Two Windsor shops merge, YouTube opens a Toronto creator studio and more news you may have missed.
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Up to the Minute: Changes at the top at National
Plus: ICA appoints new board members, Armstrong hires a former MacLaren CD, and more news you may have missed.
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National absorbs Sonic Boom
All of the agency's content marketing capabilities will now be handled by its parent company.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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Danone names National as PR AOR
The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.
