Nestle Canada
Company Info
Brands
Ranking 2025
2024 Rank
#22The Work
Drumstick lays down a playtime nostalgia groove
Coffee Mate gets friendly with its name
KitKat is giving hardworking AI a much-needed breather
Nestle believes in-store still has a role for Halloween
In the News
-
MOY 2025: Tracey Cooke drives creative renaissance at Nestle
In the coming days, strategy will continue revealing the 2025 Marketers of the Year. Check back here daily to stay ...
-
Marketers on the Move: Nestlé’s Carm DaSilva shifts from coffee to confectionary
Nestlé makes senior marketing move Carm DaSilva (pictured) is transitioning from Nestlé’s coffee business to VP of marketing for the company’s ...
-
Tracey Cooke to receive 2024 ACA Gold Medal award
The Nestle Canada SVP and CMO will be honoured at the Strategy Awards on Oct. 1.
-
Agency Wins: Broken Heart Love Affair named AOR for World Vision Canada
Plus, Citizen Relations makes PR partnership with Nestle Canada official.
-
Why KitKat brought back its Ramadan bar and broadened its availability
The CPG created a DTC engagement platform to drive brand affinity beyond this offering.
-
Nestle promises an across-the-board increase in marketing spend
The CPG is reporting double-digit growth in Canadian confectionery.
-
Haagen-Dazs plays up the decadence with its ‘extraaz’
From Shopper Marketing Report: The ice cream is amplifying the indulgence message with a sampling yacht.
-
Nestle drives trial with an assist from the NHL
The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).
-
Nestle Canada sells its Pure Life bottled water brand
The move is part of a broader strategic mandate to focus on better performing brands and categories.
-
A Kit Kat store is coming to Canada
The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.
-
In conversation with Shelley Martin, CEO of Nestle Canada
Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.
-
Nestle Waters names new Canadian president
Adam Graves takes over leadership from the retiring Debbie Moore.
-
Nestle is looking to get louder
The 'historically quiet' company found unlooked-for affection in Canada, which it intends to leverage.
-
Nestle deals out Delissio advice with a new bot
The pizza brand becomes the first CPG to use Twitter's direct message chatbot tool in Canada.
-
Nestle freshens up its frozen portfolio
The company tackles a declining category with a new, more "elevated" brand.
-
Nestle looks outside the nest
The world's largest food company turns 150, with a plan for more innovation and a corporate image boost.
-
AToMiC Awards: Getting personal on social
Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.
-
Check it out: Purina reveals pet heroes
Pets and humans are "Better Together," which is why the brand is giving them an award.
-
Coffee Crisp’s survival guide
Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.
-
Brands swipe right
Does tapping into Tinder get you admirers or will consumers spurn your advances?
-
OneMethod wins Nestle Canada’s digital business
The agency will lead the company's confectionery brands' online and social media efforts, with a focus on bringing digital into the retail space.
