Netflix
Company Info
In the News
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Media giants and media buyers dive into the proliferation of ad tiers
The golden age of stream-vertising is coming to life across entertainment platforms.
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The feminist evolution of menstrual underwear advertising
From C-Suite: how marketers began mainstreaming a reusable product.
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Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
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Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
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AToMiC 2019: Get out-of-home
Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.
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Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
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Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
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Citizen Relations wins Netflix, GoRVing
The year starts off strong for the PR agency with two big account wins.
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Up to the Minute: Cinco signs deal with BeiAo
Plus, Pomp and Circumstance gets two new clients, Zulu and FCB win at Arc Awards and more news you may have missed.
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Cannes 2016: Canada comes up short in final categories
While Canada was shut out of Film, Titanium and Integrated, the country's Young Marketers go home with a Bronze.
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Creative Report Card: DDB’s constellation of specialties
This year's #3 agency explains how they managed to keep building on the successful Netflix campaign.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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Lotus Awards winners revealed
A total of 153 awards were given out last night, with Rethink taking the Best in Show prize.
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Next Big Things: New tech will lead to new storytelling
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
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Culture beyond the beer cart
Lg2's Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn't good enough.
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Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada's TVscape.
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Canada brings in 17 Film nominations
Ten different agencies are in the running for a Cannes Lion recognizing the best work in video.
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Stop the Press(es): Lg2 and DDB each take home a Lion
The shops nabbed a Silver and a Bronze, respectively, for illustrations created for a beer brand and a video-streaming giant.
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One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
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Creative Report Card: DDB gets it
The top agency on the list this year takes us inside its award-winning work for Netflix.
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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Turning off and getting personal
In the final part of JWT's Trend Report, we check out the need to de-tech and the creepy factor of predictive personalization.
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The one where Netflix makes choosing easy on Instagram
Could this Friends stunt be any cooler?
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Find inspiration in GIFvertising
Netflix France turned the pop culture trend into an innovative media idea.
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Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
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AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.
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MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
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Brands of the Year
Here's how our winners secured their places on this year's list.
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Also trending: Absolut and Netflix get in with Canadians
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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In search of Nerd Marketers
Pound & Grain's Jackson Murphy on understanding the realities of the moment...not just the possibilities of the future.
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Getting serious about killer content
We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it's more vital than ever.
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The battle’s on, everywhere
To win in digital, media cos have been busy beefing up catch-up services and launching original online content.
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Canada picks up six Lions at final award show
Bringing Canada's total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.
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Relax marketers, you don’t need all the answers
SW+A's Luke Sklar says you're asking the wrong questions. Want to know the right ones?
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Putting the entrepreneur back in advertising
TBWA's George Nguyen on embracing the practice of risk-taking in everyday business.
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Extreme contenting
Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.
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Hacking Netflix
Want to hack your brand? Take inspiration from these sanctioned improvements from the movie giant.
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Next big things of the past: hits and misses
A selective list of ideas - some that fell short and some that were on the mark - covered in past pages of strategy.
