Nordstrom launches first national Canadian campaign
Nordstrom enlists comedians as its latest models
In the News
Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Department stores still important for fashion shoppers
Those who are boosting their budgets still frequent the traditional format.
Your chatbot needs a helping hand: column
Eighty-Eight's Erin Bury on why brands intrigued by the buzzy tech shouldn't totally abandon the human touch.
Why a Chinese New Year campaign is not enough
Focus Communications' Loretta Lam on why retailers can't ignore the growing influx of Asian luxury shoppers.
What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
The next big things in retail
As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.
Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
Also trending: Fashion retailers up their game
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
Nordstrom’s test-and-learn marketing approach
Get a peek into the luxury retailer's Canadian marcom strategy from "ground zero" in Calgary.
Hot trends in retail
DDB's Jason Dubroy examines trends that are burning up the shopper marketing space right now, and what it will mean for retailers in 2014.
DDB named AOR for Nordstrom
The Vancouver agency will work with media buyer Omnicom Media Group to handle all marketing communication for the high-end retailer.
Holt Renfrew to launch new concept store
HR2 is set to open its new store in Montreal in March of 2013, offering discounted designer products.
Stops, starts and changes; Nordstrom confirms expansion rumours
Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.