OLG
Company Info
Brands
Ranking 2025
2024 Rank
#7Address:
4120 Yonge Street, Suite 600, Toronto, ON, M2P 2B8
Agency Partners 2025
The Work
With sports-betting on the rise, OLG plays it smart in new campaign
OLG partners with Team Canada
OLG wants to remain a choice for Gen Z with new clothing collection
OLG taps the power of friendship in new masterbrand campaign
In the News
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MOY 25: Maxine Chapman makes OLG a winner among the next gen
Over the next two weeks, strategy will be revealing the 2025 Marketers of the Year. Check back here every day ...
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Balmoral’s Lunar New Year campaigns connect brands with unique festive insights
As the world prepared to welcome the Year of the Snake, the Lunar New Year offered brands a unique opportunity ...
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Agency Wins: OLG picks Balmoral as Indigenous and multicultural VOR
Plus, BlueSky supports United Way Greater Toronto's communications efforts.
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Making every moment count: Balmoral at 35
Keeping close to the communities it serves ensures the agency is always on message, says founder Sharifa Khan.
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Seismic changes and new opportunities: predictions for 2024
Marketers from Sephora, P&G, GE and OLG offer insight into where the industry is headed in 2024.
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In Brief: Mint and Momentum secure OLG’s XM business
Plus, Innocean Canada named agency of record for golf manufacturer, TaylorMade.
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2023 Digital AOY Gold: FCB rules the digital playground
As FCB continues to make tech and digital advancements its playground, the agency views the evolution as a limitless chance to improve.
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Honing in on a younger target in more meaningful ways
Why the OLG is leaning into experiences as well as community engagement.
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In Brief: Gateway signs new affiliate marketing agreement with OLG
Plus, AMA Toronto names a new president and Shiseido picks Rose PR.
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2023 AToMiC trends: How to harness starpower
Brands are reinventing the art of collabs and how they partner with celebs and influencers.
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FCB, MediaCom and OLG win AToMiC Grand Prix
"Dream Drop" took the night's top prize, while Rethink walked away with the most Gold wins.
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2022 Digital AOY Gold: FCB relies on co-creation to kickstart innovation
The agency has worked hard to avoid siloed offerings.
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2022 Agency of the Year Bronze: BBDO thinks outside the brief
The agency knows its work will land when it's informed strategically, and creatively brought to life.
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The Hive expands its AOR mandate with OLG
The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.
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OLG adds Taxi to its agency roster
The agency has been named AOR for casinos, racing and scratch cards.
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Sports betting battle
A bill has passed and suddenly companies are rushing to build SportsBook brands in Canada’s new burgeoning (and highly-regulated) consumer market. Sound familiar? Think of single-event sports betting as the new cannabis.
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OLG bets on trust to bring players into Proline+
With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.
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Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
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Up to the Minute: Balmoral grows OLG AOR remit
Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.
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2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey's saddle.
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OLG launches mobile ticket scanner
The new app allows players to check winning numbers and set reminders wherever they are.
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OLG gamifies a serious message
How the lottery and gaming organization is using fun to educate players about gambling.
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Game on
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.
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Cundari boosts account team
Five new hires and six promotions boost the agency's capabilities in response to new and growing business.
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The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
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CASSIES Gold: OLG plays a winning hand at poker
The Poker Lotto launch campaign by Due North Communications results in sales that triple objectives.
