OLG wants to democratize horse racing
OLG tries to look good while doing good
OLG goes big to get people back to casinos
OLG documents five Olympians and their ‘quest’ to the games
In the News
Sports betting battle
A bill has passed and suddenly companies are rushing to build SportsBook brands in Canada’s new burgeoning (and highly-regulated) consumer market. Sound familiar? Think of single-event sports betting as the new cannabis.
OLG bets on trust to bring players into Proline+
With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.
Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
Up to the Minute: Balmoral grows OLG AOR remit
Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.
OLG takes off with a recovery strategy
The crown agency's new normal includes an app that lets fans stream and place bets online for the very first time.
2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey's saddle.
OLG launches mobile ticket scanner
The new app allows players to check winning numbers and set reminders wherever they are.
OLG gamifies a serious message
How the lottery and gaming organization is using fun to educate players about gambling.
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.
Cundari boosts account team
Five new hires and six promotions boost the agency's capabilities in response to new and growing business.
The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
CASSIES Gold: OLG plays a winning hand at poker
The Poker Lotto launch campaign by Due North Communications results in sales that triple objectives.