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Strategy logo Strategy
Creative Report Card 2025 » Brands »

ParticipACTION

Company Info

The Work

ParticipAction spurs Canadians to stop scrolling and start strolling
ParticipAction encourages Canadians to move while streaming shows
ParticipAction satirizes PSAs to encourage joining an active crowd
ParticipAction links physical activity to socializing

In the News

  • ParticipAction launches a data-driven mobile app

    The non-profit is using data to serve personalized recommendations to help users reach their fitness goals.

    By Josh Kolm
    February 14, 2019
  • True patriot branding

    As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.

    By Mark Burgess
    May 29, 2017
  • Zulu Alpha Kilo wins a big title

    The shop beat out U.S. competitors at Ad Age's Small Agency of the Year awards show last night.

    By Jennifer Horn
    July 21, 2016
  • Reaching for reconnection

    Consumers are looking to switch off and live more "real" lives - and brands are listening.

    By Harmeet Singh
    February 16, 2016
  • Canada brings in 17 Film nominations

    Ten different agencies are in the running for a Cannes Lion recognizing the best work in video.

    By Josh Kolm
    June 25, 2015
  • ParticipAction names Zulu Alpha Kilo AOR

    The Toronto agency will handle traditional, digital and social for the non-profit.

    By Megan Haynes
    May 7, 2014
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