Penningtons
Company Info
The Work
Penningtons gives customers the freedom to do what they want
Addition Elle and Penningtons employees fight stereotypes together
Check it out: Penningtons’ powerful song
In the News
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President shuffle at Toys ‘R’ Us, Walmart and Reitmans
New leaders will helm the retailers as they face increased competition from online players.
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The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
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MFMK looks to take personal styling mass
The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.
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2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
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Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
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Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a "Mystery Quest" app.
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Strategy Awards 2016 shortlists: Part Five
We're rolling out all the contenders leading up to tomorrow's gala. Today, we feature the Launch and Niche Strategy categories.
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The right man for Reitmans
The retailer's new CMO Jonathan Levitt on data, his media background and what's next for retail.
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Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
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Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Smart Set to close
After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.
