Doritos taps into Gen Z’s love of self-expression with a model search
How PepsiCo is ramping up awareness for Bubly
SodaStream’s holiday spot backs sustainable message
Lay’s records hockey emotions
In the News
How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
PepsiCo to acquire energy drink maker Rockstar
The deal further diversifies the CPG's beverage portfolio and pushes more into a growing category.
Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
View from the C-Suite: PepsiCo embraces wellness trends
One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.
Motive launches Toronto office to serve PepsiCo
Led by Brian Flaman, the Denver-based agency will be handling projects for the company's hydration and drink portfolios.
PepsiCo to buy SodaStream
The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
Are you Insta-worthy? (column)
PepsiCo's Nancy Rooney on why social currency is a critical part of your brand's value equation.
Demand delivery: your consumer demands it (column)
PepsiCo's Nancy Rooney on driving loyalty as the path-to-purchase shifts.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
Lay’s and Swiss Chalet strike a saucy partnership
The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.
PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).