Quaker hits the rink with hockey families to win breakfast
How Montellier is trying to sparkle outside of Quebec
Doritos taps into Gen Z’s love of self-expression with a model search
How PepsiCo is ramping up awareness for Bubly
In the News
Quaker is hoping to score in-store with a big Hockey Canada contest
The brand's effort to win breakfast comes with a "can't miss" display.
The Garden and Edelman join SodaSteam’s agency roster
The new creative and PR AORs previously worked on the Bubly flavour drop launch earlier this year.
PepsiCo launches sustainability- and people-focused transformation
"Pep+" is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.
PepsiCo sells Tropicana, Naked following decades of juice sales decline
The $3.3 billion transaction will see PAI Partners become a majority shareholder.
PepsiCo evolves its direct-to-consumer approach for Canada
The CPG has diverged from the strategy of its U.S. counterpart by incorporating a shop within its Tasty Rewards platform.
PepsiCo joins forces with Beyond Meat
With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.
How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
PepsiCo to acquire energy drink maker Rockstar
The deal further diversifies the CPG's beverage portfolio and pushes more into a growing category.
Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
View from the C-Suite: PepsiCo embraces wellness trends
One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.
Motive launches Toronto office to serve PepsiCo
Led by Brian Flaman, the Denver-based agency will be handling projects for the company's hydration and drink portfolios.
PepsiCo to buy SodaStream
The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.