PepsiCo
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
Why Gatorade Canada added Connor Bedard to roster in bid to reach Gen Z
Frito Lay Canada celebrates goals and champion chips
Bubly gifts Michael Buble his own festive flavour
Influencer endorsements: good idea, bad idea?
In the News
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McDonald’s Canada appoints Francesca Cardarelli as CMO
McDonald’s Canada has appointed Francesca Cardarelli as chief marketing officer, while former CMO Alyssa Buetikofer joins McDonald’s USA as chief ...
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Trend: Is shrinkflation on its way out?
By Will Novosedlik This story was originally published in the Fall 24 issue of strategy magazine. Shrinkflation – as you likely know by ...
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In Brief: Klick adds SVP ECD to its Toronto office
Also, two promotions at Apple's bespoke agency.
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Meet all four of strategy’s Marketers of the Year
These leaders at KFC, PepsiCo, Bell and Desjardins are recognized for embodying adaptability and innovation in unstable times.
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Sabra adds some zest to the hummus category with McCormick
Stubbs and Frank's Redhot flavours are coming to market to accommodate younger, bolder palettes.
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PepsiCo increased marketing spend by double digits in Q2
The company says the investments have paid off across product categories.
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Pepsi at 125 is timely and timeless
Though the brand belongs to the entire world, here at home it remains resolutely Canadian.
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PepsiCo maintains brand investment after Q3 earnings spike
Market share in snacks and sports drinks is growing by attracting "lapsed" consumers.
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PepsiCo gets a revenue spike from food and snacks
The company also says it's making a bet on consumer choice with innovations in alcoholic and non-sugar products.
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Corner Office Shifts: PepsiCo Canada names new President
Plus: Marketing exec hires at Conagra, Waterloo Tourism and Plenty of Fish.
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Will consumers side with Frito-Lay or Loblaw?
The move to halt chip shipments to the retailer could have long-term impacts on brand perception and the Canadian food system.
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The lines between pop and booze blur
Coca Cola and PepsiCo are partnering with alcohol giants Molson and Boston Beer to create a sub-category of hard seltzers. But why?
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Amid growing sales, big CPGs remain wary of inflation
As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.
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Quaker is hoping to score in-store with a big Hockey Canada contest
The brand's effort to win breakfast comes with a "can't miss" display.
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The Garden and Edelman join SodaSteam’s agency roster
The new creative and PR AORs previously worked on the Bubly flavour drop launch earlier this year.
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PepsiCo launches sustainability- and people-focused transformation
"Pep+" is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.
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PepsiCo sells Tropicana, Naked following decades of juice sales decline
The $3.3 billion transaction will see PAI Partners become a majority shareholder.
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PepsiCo evolves its direct-to-consumer approach for Canada
The CPG has diverged from the strategy of its U.S. counterpart by incorporating a shop within its Tasty Rewards platform.
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PepsiCo joins forces with Beyond Meat
With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.
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How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
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PepsiCo to acquire energy drink maker Rockstar
The deal further diversifies the CPG's beverage portfolio and pushes more into a growing category.
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Passing the torch at Kruger
Strategy speaks with retiring CMO Nancy Marcus and her successor, Susan Irving, about transitioning into a new chapter.
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2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
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View from the C-Suite: PepsiCo embraces wellness trends
One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.
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Motive launches Toronto office to serve PepsiCo
Led by Brian Flaman, the Denver-based agency will be handling projects for the company's hydration and drink portfolios.
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PepsiCo to buy SodaStream
The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.
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Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
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MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
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Are you Insta-worthy? (column)
PepsiCo's Nancy Rooney on why social currency is a critical part of your brand's value equation.
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Demand delivery: your consumer demands it (column)
PepsiCo's Nancy Rooney on driving loyalty as the path-to-purchase shifts.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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Lay’s and Swiss Chalet strike a saucy partnership
The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.
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PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
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Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
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Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
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Is stand-alone retail the next CPG frontier?
Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.
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CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
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CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
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Up to the Minute: PepsiCo ditches procurement
Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.
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Great Scott! Pepsi Perfect is back from the future
How the soft drink brand is capitalizing on a 26-year-old product placement.
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Advertising by the numbers
Tomorrow's next big thing is getting creative with the data you have and baking it into the stories you tell.
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Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
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No risk, no reward
Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.
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Risky business
Which brands are proving that a calculated risk can reap big rewards?
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Coca-Cola deemed most effective brand
This year's Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.
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Nestea brings new flavours to the table
To stay competitive in the increasingly crowded iced tea category, the brand is launching two new Canada-specific products.
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Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.
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Learning the ropes
How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.
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Adrian Capobianco named Proximity president
Picking up the digital veteran is in line with the agency's data-first approach.
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How to throw down on Twitter in four steps
Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.
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What keeps marketers up at night?
We asked industry leaders about key issues and how they're addressing them. Here are some themes that emerged.
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Aimia names new CMO
The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.
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Brands and The Emperor’s New Clothes
Tony Chapman offers the naked truth on CPG cos' reliance on pricing as a volume driver.
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Throwback Thursday: strategy in 2002
For our 25th anniversary, we're travelling through time. In '02, healthy food was all the rage and Grip Limited was born.
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Weekend reading: Chapman’s next chapter
The industry vet says goodbye to Capital C with some parting words for the ad biz.
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Lay’s launches a dating site
As part of a three-year campaign, the sandwich finally finds love thanks to some online help.
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CASSIES Bronze: Mountain Dew keeps the momentum going
The PepsiCo brand asked fans to choose which flavour survives to stir up interest, and increase share.
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Brands we’d like to pair
From Lululemon and Blackberry to PepsiCo and Fashion Week, here are some brand partnerships that seem like matches made in heaven.
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Tony Matta joins Kraft as CMO
The former VP marketing at Frito-Lay in Texas returns north to helm the Canadian CPG in the newly created role.
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The Canadian advantage
Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.
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Reaction to A.G. Lafley’s return to P&G
Fomer P&Gers, Rob Linden at SampleSource and Robb Hadley at PepsiCo, react to the return of the man who once brought much-needed innovation and thought-leadership to the company.
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Ruffles grills with an in-store campaign
The PepsiCo brand launched the in-store "Max out your grill" campaign and contest for shoppers to win a BBQ.
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Youth Report: Doritos trades UGC strategy for spicy tech
The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.
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Lay’s lunchtime love affair
The PepsiCo brand is going after the lunch market with its multi-year campaign.
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Shopper Innovation Awards: Changing behaviour
Changing consumer behaviour is never easy, yet Unilever and PepsiCo manage to do it, winning Silver and Bronze respectively.
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Lay’s asks Canucks for a flavour
The brand is bringing its "Do Us a Flavour" contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
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CASSIES Bronze: Mountain Dew charges back onto the scene
The PepsiCo drink comes back with a bang.
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Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
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Vino’s strange bedfellows
Wine brands are going beyond the traditional food pairings, associating themselves with everything from chips to neck ties.
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Brands go gluten free
Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.
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Pepsi brings in-store elements to iconic Taste Challenge
The campaign will be stopping at big store openings, and QR codes on packaging invite consumers to participate online.
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How to win international business
Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do's and don'ts for winning clients outside of Canada's borders.
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Tropicana introduces its orange growers
The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.
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Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its "Mad for Doritos" challenge.
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CASSIES Bronze: Quaker Oatmeal makes breakfast amazing
Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.
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CASSIES Bronze: Pepsi MAX mouths off
Nolin BBDO swears by a new Quebec campaign to build the zero-cal product’s business.
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Gatorade’s Sport Chek nutrition centre scores
The results of Pepsico's partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.
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Trendspot: Food banks make for good shopper marketing business practices
Lay's and Campbell Canada have successfully leveraged food banks to tie emotion to customers' purchase decisions and strengthen relationships with retail partners.
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Quaker launches charitable game
The PepsiCo brand plays with consumers on Facebook to feed hungry Canadian families.
