Procter & Gamble
Company Info
Brands
Ranking 2020
2019 Rank
#184Marketers 2020
Agency Partners 2020
In the News
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Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
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2017 Strategy Awards: Gain taps into scent-vertising
The brand's campaign took a playful tone by mimicking perfume ads.
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Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
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AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
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PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
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Check it out: P&G’s Pan Am play
The CPG giant brings back "Thank You, Mom" just in time for the Games.
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Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
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Leo Burnett wins a Glass Lion #LikeAGirl
The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).
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#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for "Groceries not guns."
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Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
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Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
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Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
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P&G to consolidate agencies
The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.
