Procter & Gamble
Company Info
Brands
Ranking 2020
2019 Rank
#184Marketers 2020
Agency Partners 2020
In the News
-
P&G boosted its marketing spend in Q1
The CPG giant is delivering on its plan to "reinvest" cost savings as sales spiked in nine out of ten product segments.
-
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
-
Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
-
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
-
CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
-
2017 Strategy Awards: Gain taps into scent-vertising
The brand's campaign took a playful tone by mimicking perfume ads.
-
Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
-
AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
-
PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
-
Check it out: P&G’s Pan Am play
The CPG giant brings back "Thank You, Mom" just in time for the Games.
-
Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
-
Leo Burnett wins a Glass Lion #LikeAGirl
The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).
-
#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for "Groceries not guns."
-
Canada wins two Golds in Promo & Activation
Leo Burnett's "#LikeAGirl" takes a Gold and Bronze at Cannes, while Grey wins Gold for "Groceries Not Guns."
-
Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
