Raising the Roof
Company Info
The Work
Raising the Roof creates streetwear to tackle youth homelessness
Raising the Roof turns cardboard signs into ads
Empowering the powerless
In the News
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The Home Depot Canada Foundation raises the roof at Stackt
The retail home improvement brand is opening its first consumer-facing pop-up in support of homeless youth.
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2019 SIA Awards: Store-driving designs
Campaigns for Consonant Skincare, RGD, McDonald's, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.
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AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
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CASSIES Bronze: Raising the Roof hits home
Leo Burnett and the organization took on the NIMBYs.
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Strategy Awards 2016 shortlists: Part Two
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.
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Cannes 2016: Canada brings home seven Lions
A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
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2016 AToMiC Awards shortlist revealed
Take a look at the campaigns that stand out in advertising, media creativity, tech and content.
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Cannes Contenders 2016: Campaigns creating buzz
From bees to banking, check out some of the campaigns that industry folks think will roar.
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CASSIES Bronze: Raising the Roof humanizes homelessness
The non-profit campaign had homeless people read cruel tweets.
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Read all about it: Rethink wins big at Extras
The agency takes home most awards from Newspapers Canada for the best in print advertising.
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Guess who took top prize at the Facebook Studio Awards
Check out who represented Canada at the awards honouring creative work on the platform.
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Shopper Innovation Awards: Raising the Roof hits the streets
The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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AOY Gold: How to win AOY #LikeLeoBurnett
After Honourable Mentions the past two years, the agency has finally struck Gold.
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Who picked up the top honour at the annual print awards?
Check out the best newspaper executions from this year's Extra Awards.
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AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
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Show them the money… being used for good
P&G and 7Up get creative with purchase-driven donations.
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Shopper Innovation Awards: Raising the Roof packages good deeds
The non-profit takes home two Golds for repackaging its hats in a way that shows how donations actually help.
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AOY Honourable Mention: Leo Burnett struts it stuff
The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.
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Leo Burnett goes swimming with the Sharks
The Toronto shop was named Agency of the Year at the 51st Kinsale Shark Awards in Ireland last weekend and took home 18 trophies for work for James Ready, Ikea, Raising the Roof and others.
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Canada wins 16 more Lions, including Gold
Tribal DDB and McDonald's won three Lions, including the country's first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.
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AToMiC Awards: Brands occupy vacant spaces
Toronto agency Leo Burnett has a knack for found media, claiming and reinventing ad space.
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AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
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Zulu Alpha Kilo and Grey Canada win Gold at ADC Awards
Zulu also picked up Silver for its "Quattro Experience" for Audi, while Taxi, Leo Burnett and Calder Bateman were among the other Canadian agencies to nab honours.
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Leo Burnett and BBDO pick up Epicas
The two Toronto agencies picked up two Silvers and two Bronzes at the international advertising award, opened to Canadians for the first time this year.
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Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
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Canadian agencies make the Kinsale Shark Award shortlist
BBDO and Leo Burnett both walk away with nods on the Irish awards shortlist, which will be announced on Sept. 15.
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Cundari wins two Gold Lions
The Toronto shop is Canada's first Gold winner at the festival, while Blast Radius and Leo Burnett brought home Bronze Lions.
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Raising the Roof builds a Street House
In conjunction with Toronto's Doors Open event, the charity organization built a life-size cardboard house to raise awareness about homelessness.
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Raising the Roof wants to make you look good
The charity organization uses humour for the first time in a series of spots for its "Toque Campaign."
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Honourable mention: Leo Burnett is back in the winners’ circle
The agency takes fourth place with work for James Ready, Raising the Roof, Flight Network, the ADCC and Era.
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Raising the Roof wants to change perceptions about homeless youth
Raising the Roof wants to change perceptions about homeless youth
