RBC unites over 50 brands in support of small business
How is RBC motivating people to spend money?
RBC joins Tony Chapman on small business podcast
How RBC is pushing for more inclusivity
In the News
K-shaped recovery and a city exodus: The outlook for 2021
Here are the key trends identified by RBC Economics that business leaders should monitor heading into next year.
If there’s one thing the pandemic taught brands
...it's that people want brands that beat with heart (not just deals), says Tony Chapman.
Lululemon stands out on ranking of most-valuable Canadian brands
While RBC and TD once again topped BrandZ's annual ranking, the apparel retailer's value jumped 60% since last year.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
What are people actually spending money on?
Data from RBC suggests furniture and electronics are on a path to recovery, but travel, auto and apparel continue to struggle.
RBC picks up the pace of ‘Training Ground’
The bank's annual effort to find the next generation of Olympians ramps up ahead of this year's summer games.
RBC, TD top ranking of most valuable Canadian brands
Lululemon, meanwhile, climbed to number two on the global list of brands with the fastest-growing value released in June.
The innovation playbook
Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.
The Innovation Roadmap
L'Oreal, Telus and RBC's investment strategies offer lessons on how to lay the groundwork for innovation.
2019 Brand of the Year: OVO started from the bottom…
Now October's Very Own is creating hype at a level Canadian brands rarely see.
How the CMA and RBC plan to tackle talent challenges
The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.
RBC launches AI-powered budgeting tool
Nomi Budgets is the latest service aimed at helping users more confidently manage their finances.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
RBC launches new accelerator program
RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.