Rona
Company Info
The Work
Rona activates at arenas to assist NHL fans’ rituals
Rona features a literal ‘half-ass’ to champion quality work
Maple Monitor: Rona, Average Joes join Canadian chorus
RONA and Tilley launch collab with “Tuff” demonstration
In the News
-
Marketer Moves: Wealthsimple CMO departs, Rona VP named to ACA board
Rubina Singh steps away from Wealthsimple Rubina Singh has left Wealthsimple after more than two years as the CMO of the ...
-
Agency Wins: Central Station, Courage, 123W, Strategic Objectives add clients
Central Station secures new business Design-centric Toronto digital marketing, branding and XM shop Central Station has added Nature Conservancy of Canada ...
-
C-Suite Moves: Rona appoints new president and CEO
Plus, changes at the helm of Corus and Canada Mortgage and Housing.
-
Marketers on the Move: Sally Tindal assumes ROM’s top marketer role
Also, Rona's vice president of marketing is moving into a customer experience role.
-
2023 Design AOY Silver: Sid Lee’s synergy strategy
When it comes to the creative work that agency goes after, it very much keeps its people in mind, pitching for work that they’re excited about.
-
In Brief: 1Milk2Sugars picks up Lowe’s account
Plus, Afterpay brings "buy now pay later" to more retailers, Peladeau takes over at Videotron and Fuse continues to grow.
-
Do closures at Lowe’s spell the end of the DIY era?
From the C-Suite newsletter: Experts weigh in on the home improvement retailer's decision to shutter 34 stores.
-
Lowe’s Canada to close 34 stores
The company plans to "simplify" its banners, change its assortment and focus investment on omnichannel and remaining stores.
-
Kinetic hires former Michael Kors exec
Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.
-
Lowe’s helps consumers go hands-on with VR
The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.
-
Lowe’s to buy Rona
What the $3.2 billion deal might mean for competitors in the home improvement space.
-
Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
-
Starts and changes
Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson's Bay tests out a retro look.
-
Design Report: The store of the future
What are the conditions that will shape the retail environment? We take a look at the biggest factors, and some retailers that are already addressing them.
-
Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
-
In the aisles with Rona’s Karim Salabi
Rona's EVP marketing tells strategy how the retailer is building a new, more compact urban DIY empire.
-
Rona brings it home
The home improvement company has launched a new TV campaign that aims to tell Canadians about its true patriot love.
-
Stops, starts and changes; Rona eyes smaller stores
Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.
-
Rona renovates its Olympic sponsorship
The home reno retailer is activating its fourth sponsorship of the Games with a larger investment in digital media, as well as a comical TV spot.
-
The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor of the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
-
Stops, starts & changes: Puma lands at Future Shop
In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.
